HOLLYWOOD STARS ‘HOP’ INTO LANCASHIRE THIS EASTER

The stars of Universal Pictures’ latest blockbuster ‘HOP’ will be swapping Hollywood Boulevard for Church Street, Blackburn as they bounce into The Mall in time for Easter.

E.B, the teenage son of none other than the Easter Bunny, and his co-stars Carlos and Phil the fluffy chicks, will be making a special, one day only, guest appearance on Monday 18th April, which is sure to have fans young and old hopping with delight.

Released in the UK on April 1st, HOP blends state of the art animation and live-action. On the eve of taking over the family business the Easter Bunny’s son E.B (voiced by Russell Brand) leaves home to follow his dreams in Hollywood. He is accidentally injured by out of work slacker Fred (James Marsden) who is forced to take E.B in as he recovers.

The appearance is part of an Easter bonanza at The Mall Blackburn, which also includes craft sessions with The Creation Station on Tuesday 12th and Wednesay 20th and children’s face painting on Saturday 23rd April.

The fun doesn’t stop there though! Anyone that signs up to, or is an existing member of, The Mall Blackburn’s popular ‘Reward Me’ loyalty scheme can collect a free chocolaty Easter treat from The Mall’s Ask Me Point.

Loraine Jones, General Manager at The Mall Blackburn, said: “It isn’t every day that Hollywood stars come and visit us here in Blackburn and everyone is getting very excited.

“We are sure anyone that has been to see the film, no matter what their age, will ‘jump’ at the chance of meeting E.B and his friends.

“In addition, our fabulous craft sessions, children’s face painting and free Easter treats are sure to keep the kids entertained this Easter.

Adam Steel, Promotions Manager at Universal Pictures, added: “It’s great to be working with such an enthusiastic partner as The Mall Blackburn. The centre offers us an ideal opportunity to let shoppers across Lancashire know about ‘HOP’, and the story of E.B, which is proving a big hit in cinemas.”

Notes to Editors:

The Mall is the UK's leading community shopping centre fund. Managed by Capital & Regional and Aviva Investors, The Mall Fund owns 11 shopping centres across the UK - home to approximately 1400 retail units and attracting approximately 2.3 million shopping visits every week.

Shopping as it should be…… www.themall.couk

For further editorial information about The Mall, Blackburn, contact Denise Dawson, Julie Hackett or Paula Holden at ICG on 01772 679383 or email denise@icgonline.co.uk , paula@icgonline.co.uk or Julie@icgonline.co.uk

More information about HOP

Blending state of the art animation and live-action, HOP tells the story of Fred (James Marsden) an out of work slacker who accidently injures E.B, the teenage son of the Easter Bunny (voiced by Russell brand) and must take him in as he recovers.

As Fred struggles with the world’s worst houseguest, both will finally learn what it takes to grow up.

The film is helmed by Tim Hill, director of the blockbuster Alvin and the Chipmunks and is produced by Chris Meledandri’s Illumination Entertainment (Despicable Me).

HOP hit cinemas on April 1st  and stormed to the top of the US box office in its first weekend. For more information visit the official website www.hopmovie.co.uk

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