IDEA MEDIA Concentrates on Russian Fashion Ecommerce Market, Fastest Growing in World
IDEA MEDIA Concentrates on Russian Fashion Ecommerce Market, Fastest Growing in
Top US Brands Step up to Show Off, Make Friends, and Figure Out How to Share
BOSTON, 2012-04-27 20:39 CEST (GLOBE NEWSWIRE) -- In an effort to explore the
most prominent markets in digital media, IDEA MEDIA will bring several
prominent unique fashion retailers which have developed entirely or partially
online, or who have significantly utilized digital media in their development,
together at the upcoming EuraMedia 2012 summit in Boston. As demand for top
fashions in Russia has soared, the market has responded, with dozens of
successful designers and online portals springing up over the last few years.
Several of the most successful Internet brands will be featured at EuraMedia
2012, including the Lookatme.ru suite of social media properties, featuring
Furfur.ru and iVillage. Company founders will be participating in the opening
Q&A on entrepreneurship and the coveted design and branding forum for the
Russian and US markets, along with US online retailer Gilt Group. In addition,
roughly 20 brands and sites will be participating from Russia, and many more
from the US.
The Russian market for online luxury goods, with fashion at the lead, has
increased an astounding 40% in the last year alone, growing faster than any
other in the world. Greg Selkoe, CEO and Founder of the thriving online
street-wear retailer Karmaloop.com, did not have to be told about the
opportunities afforded by an increasingly fashion-conscious Russian public with
greater disposable income. "I think, especially in Moscow, that there is a
renaissance occurring," said Selkoe. " So much money is being pumped in and
the developers are the best in the world. Also, young Russians want a choice.
They don't necessarily want to wear Prada. And they're willing to pay a
premium for that choice."
According to Katya Bazilevskaya, co-founder and Chief Commercial Officer of the
extremely popular fashion networking site LookAtMe.ru, "The Russian market is
huge and underdeveloped in terms of online retail. Consumers here are so
unspoiled by good customer service or good delivery service."
Russian brands are descending on EuraMedia 2012 with various goals in mind.
Some have a desire to expand their editorial and brand name internationally and
lure new clients for market entry and partnerships; some want investment for US
expansion to help sell their products, which are now being manufactured in
Russia. The US brands are primarily retail based, although they may be
surrounded by strong editorializing. An example is Karmaloop.com, which uses
ingenious media hybrids in the form of specialized digital video clips to show
their products in motion; All of these brands are attending EuraMedia 2012 to
learn how to scale barriers to entry. "We are looking for partnerships and
investors," said Selkoe, whose brand will be joined by some of the most
consistently popular fashion entities currently on the market.
In addition to the forum on digital media and fashion (led by Conde Nast), the
branding and design forum, and the portion of the overall trade show they will
encompass, there will also be an eFashion and eLifestyle party where the best
of the best online upcoming designers will emerge from the digital frontier to
trot out their latest styles using cutting-edge hologram technology. The event
will be judged by media, models, and even Sarah Jessica Parker, whose taste in
fashion is legendary. For more, visit: http://www.EuraMedia2012.com.
About EuraMedia 2012
The EuraMedia 2012 Summit will take place at Boston's luxurious waterfront
Seaport Hotel and World Trade Pavilion between June 13-16, 2012. The event is
dedicated to capitalizing on Russia's current tech and media boom which,
according to companies such as Price Waterhouse Coopers, continues to gain
strength. The summit will facilitate broader public access to these markets for
US investors and businesses, as well as providing Russian companies with the
ability to promote themselves and expand internationally. EuraMedia 2012
features a diverse agenda that includes sessions on IT, new media, social
media, a trade show on media buying and selling across markets, and 'how-to'
market entry seminars. The summit will also feature a co-branded trade expo,
Biopharmology, dedicated to the fields of nano, solar, and biotechnology.
EuraMedia 2012 will culminate with an awards gala hosted by Sarah Jessica
Parker and featuring many premier musical acts as well as a fashion exhibition,
the proceeds of which will be donated to Russian and American cancer charities.
Learn more at: http://www.EuraMedia2012.com.
CONTACT: Boston, MAJamie Adler617 230 firstname.lastname@example.orgLos Angeles,
CA / LA MetroAdam LeBlanc310 994 email@example.comSeattle, WABarbara
Kindness206 473 firstname.lastname@example.orgMoscow, RussiaDimitry Zimin(+) 7 905
500 92 email@example.comKiev, UkraineMariia Senchylo(+)38 095 321 99
firstname.lastname@example.orgLondon, England / Juno CopywritingSara Thursfield(+)
44 7880 787 .ukLondon, England / Juno
CopywritingCharley Christopher(+) 44 7795 074
email@example.comCanada / UK / WeProduceEmma Victoria Houlton(+) 1