Universal Music to Rock Boston at EuraMedia 2012 With Newest, Hottest Russian Artists, US Stars in Universal Catalogue

5/20/2012 6:19 PM EST

IDEA MEDIA
Press release

Universal Music to Rock Boston at EuraMedia 2012 With Newest, Hottest Russian
Artists, US Stars in Universal Catalogue

MOSCOW, 2012-05-21 00:19 CEST (GLOBE NEWSWIRE) -- Universal Music announced
today that it will be sponsoring the EuraMedia 2012 Summit, where its Director,
Dmitry Konnov, has been nominated for a key prize at the Innovators and Legends
of Russian Media and Entertainment Awards Banquet and Charity Fundraiser,
hosted by Sarah Jessica Parker and the eFashion and eLifestyle After-Party.
Konnov has confirmed dance music crossover artist Roma Genga for the latter and
is choosing with EuraMedia between Russia's top rock band Nochnie Snaiperi
(Night Assassins), Vladmir Ashkenazy, Alsou, and Dmitry Khorostovsky for the
banquet, where they will perform alongside top US acts. 

Universal Music Russia is Russia's largest music group in the country. The
company distributes the work of US and other international music celebrities,
including Akon, Madonna, Lady Gaga, Rihanna, Nicki Minaj, and The Scorpions,
whose "Winds of Change" has become the impromptu EuraMedia theme song, and
nearly one-hundred others, whose participation EuraMedia is confirming. 

Universal traditionally used such methods such as DVDs and CDs to distribute.
Since 2006, however, it has been focused on developing streaming media
platforms for new age distribution via various schematics including monthly
bulk purchase payments and individual music downloads. In particular, they've
created the popular portal muz.ru, where Russians are invited to listed to all
music free of charge and simply pay for downloads of their favorite songs. 

Roma Kenga, who will be one of several artists to keep the eFashion and
eLifestyle After-Party alive, is famous for Russian and crossover club hits
like Summer Night City, Samolety, Visoko and Everybody Dance. Last year, Summer
Night City climbed to 18th place on the US Billboard charts, where it stayed
for several weeks. Roma Kenga will perform at the eFashion and eLifestyle
After-Party. 

"I think that such events are really indispensable for the Russian music and
media markets to grow and become powerful. The demand for diversified content
is constantly increasing in our country", said Director Dmitry Konnov, who will
also be a speaker on monetization of streaming muisc at the Summit. "Russian
artists are producing a lot of unique products, needed at West. Considering
these trends, we are happy to have an opportunity to work at the Summit, as it
opens for us new possibilities." 


         CONTACT: Konstantin Parshin
         EuraMedia Summit Press-Office
         Tel./Fax. +7 (495) 660-53-59
         Cell. +7 (916) 526-09-82