IMD and CKGSB partner to solve ‘The China Strategy Challenge’

LAUSANNE, SWITZERLAND (March 6, 2013) – IMD, the world pioneer in executive education, and The Cheung Kong Graduate School of Business (CKGSB), the leading independent Chinese business school, announced the launch of ‘The China Strategy Challenge’ (CSC), a new executive education program designed to provide the critical skills companies will need to succeed in China. It will take place on the IMD campus in Lausanne, Switzerland from September 2-5, 2013.

The CSC program is designed for senior executives who want access to the knowledge, entrepreneurial business culture and networks necessary to succeed in China; it is likewise designed for leaders of companies considering China as their next big expansion and those who want to accelerate their business interests in East Asia.

In order to achieve this, the program combines CKGSB’s East to West perspective, on-the-ground China research and close relationships with leading Chinese executives with IMD’s expert knowledge of globalization and perspective from West to East.

Teng Bingsheng, Associate Dean of CKGSB, commented:

“As the Eurozone faces a period of unprecedented challenge, companies are realizing they have little choice but to engage with China and East Asia. In ‘The China Strategy Challenge’ participants learn how they will need to adapt to East Asia – and meet the very people who will drive their adaptation.”

IMD Program Director and Professor of Innovation Management Bill Fischer added:

“While many schools teach how to do business in China, the best learning comes from meeting and experiencing the unique characteristics of Chinese business leaders. It is then that one can begin to frame what will be necessary for success in China.

The program will therefore be in two halves: the first half concentrates on China’s global impact while the second half incorporates sessions alongside a cohort of senior Chinese CEOs to compare, contrast and resolve Western and Eastern leadership and management styles.

About IMD

IMD is a top-ranked business school. We are the experts in developing global leaders through high-impact executive education.

Why IMD? We are 100% focused on real-world executive development; we offer Swiss excellence with a global perspective; and we have a flexible, customized, and effective approach.

We work with our clients – individuals, teams and organizations – to resolve their issues, build capabilities and prepare for the future. Delivered from our campus on the shores of Lake Geneva in Switzerland and key locations worldwide, our programs and services combine practical experience, thought leadership and a global mindset. Come join our open and inspiring learning environment to challenge your perspectives, expand your horizons – and unlock your full potential. (www.imd.org)

About CKGSB

Since its founding ten years ago, CKGSB has been committed to executive education that delves deeply into how China is shaping the future of business and how leaders from around the globe, whether in business or government, can best engage with the world’s most dynamic economy.

As the premier independent business school in China, CKGSB offers unique knowledge and insights delivered by renowned Faculty conversant in both Western and Eastern business practices. With an alumni base that constitutes a Who’s Who of Chinese business, CKGSB provides unparalleled opportunities to network with influential Chinese executives. (www.english.ckgsb.edu.cn)

Media Inquiries

Sarah Decorvet                                                                                                                    
IMD, Communications Specialist                                                                                        
Tel: +41 (0)21 618 03 53                                                                                                       
Sarah.Decorvet@imd.org

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About Us

IMD is a leading global business school based in Lausanne, Switzerland. For over 60 years, IMD has worked with leading global companies to develop and retain management talent. IMD is the “global meeting place”: the most international of business schools worldwide. It offers learning based on innovative and highly relevant research that can be applied to business challenges immediately. This is IMD's "Real World. Real Learning" approach (www.imd.org). IMD is ranked number one worldwide in executive education (Financial Times, 2008). IMD’s MBA is ranked first worldwide (Economist, 2008).

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