WiOffer®The Only 2nd Screen Cross-Media Platform Selects Impact Digital Group as Agency of Record for Mobile
LONDON – 03 September 2013 - Following the launch of Mobile App Discovery, Impact Digital Group, the leading full service digital performance media company, has been selected by WiOffer, LLC as their mobile performance agency of record. WiOffer will partner with Impact Digital Group to drive a cutting-edge mobile advertising campaign for its new TV-2-Mobile WiO™ app using a mix of powerful mobile services from rich media, location-based and in-app ads and using Impact-Mobi, the world's first global affiliate network dedicated to mobile.
WiOffer's patent pending cross-media 2nd Screen app technology platform, WiO, allows audiences to interact across all media platforms including TV advertising and content, magazines, newspapers, outdoor, in-store and online to receive real-time offers and information. The app uses ACR (audio content recognition), voice and text technologies to receive offers, promotions and information. Impact Digital Group will help build consumer awareness and demand for the WiO mobile app among smartphone and tablet users with a proven pre-disposition for mobile games and utility apps.
"We are impressed with Impact Digital Group's strategic and creative mobile thinking as well as their passion for innovation," commented Andrew Pakula, CEO at WiO. "With Impact Digital Group, we're looking forward to breakthrough ideas in the realm of performance mobile advertising and marketing to get more consumers to experience the WiO app on their smartphone and tablet devices."
The Impact Digital Group team includes strategic and creative leaders known for their innovative and often ground-breaking work in mobile marketing with diversified entrepreneurial experience from around the world. Their specialist backgrounds include, mobile, tablet and social alongside development initiatives.
"We are incredibly proud to add WiO to our client roster," commented John Hrzic, U.S. Country Manager at Impact Digital Group. "To be working with a company that understands mobile customer engagement and activation with an innovative cross media platform technology is very exciting, especially being at the forefront of where it’s all happening."
Hrzic added "as a widely recognised 2nd Screen innovator in an emerging industry with enormous growth potential, we truly believe that WiO has finally unlocked the power of 2nd Screen advertising for national and local mobile advertisers. It’s an exciting opportunity for our team to work side by side with a company that has exceptional momentum, product differentiation and experienced broadcast, digital and mobile management."
Contact:
Emily Lockey
IBA – PR for Impact Digital Group
Tel: 01780 721 433
Email: elockey@iba-international.com
About Impact Digital Group
Impact Digital Group is a global performance marketing company. The group has a full suite of digital marketing services, a new and unique cross channel app discovery network, a Demand Side Platform (DSP) trading desk, and Impact-Mobi the first mobile dedicated affiliate network. It offers advertisers premium advertising traffic across multiple media channels covering web, social, mobile, and traditional TV broadcast media. The group has assembled a team with more than 100 years of digital marketing and diversified entrepreneurial experience from around the world. It's specialist backgrounds include: Mobile, Web, TV, Radio, Print Finance, Electronic Payments, Social, Retail and EDU initiatives.
For more information, please visit http://www.impactdigitalgroup.com
About WiO (WiOffer, LLC)
WiOffer (www.wioffer.com) is a New York based mobile digital media company with the only proprietary patent pending 2nd screen technology that engages and activates consumers across all media seamlessly and accountably. WiO allows consumers to use their mobile devices to interact and engage with TV, radio, print, out-of-home, in-store and Internet advertising to receive immediate national and hyper-local offers, promotions and information. WiOffer also enables content creators of original television programming and syndication to create integrated content and advertising opportunities for major brands.
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