Independence Blue Cross Presents on Mobile and Social Media at World Health Care Congress Leadership Summit

Marketing Services SVP John Janney discusses consumer engagement through social media strategy

Philadelphia, PA — March 22, 2012 — John Janney, senior vice president of Marketing Services with Independence Blue Cross (IBC), presented “Integrating Mobile and Social Media to Maximize Engagement” at the fourth annual World Congress Health Plan Innovation Congress, held March 21-23 in Orlando, Florida. Janney’s session took place this morning, March 22, at 10:45 a.m. Eastern Time.

“Health care reform has changed forever the way we do business,” Janney said. “How well an organization succeeds in this new era depends directly on its ability to innovate.” Developing new ways to design, brand, market, sell and distribute products, and retain IBC customers, is just part of the picture, he said. “Keeping members engaged and costs controlled are crucial in the brave new world of social media and smart phone apps.”

Along with co-presenter Steve Sorenson, director of Marketing and Product Innovation with Physicians Plus Insurance Corporation, Janney discussed:

  • The power of a personalized wellness plan and individualized interaction to engage people
  • The power of community in engaging and encouraging healthy outcomes
  • Social media strategies to maximize impacts
  • Examples and results — Exciting new apps

The World Health Care Congress Leadership Summit Series addresses the most cutting edge issues for health care executives across a wide range of industry sectors. Designed to expand on topics discussed at invitation-only summits during the World Health Care Congress, this series offers new perspectives on established methodologies, and details solutions to foster innovation and change.

Currently, as Marketing Services SVP, Janney heads product development, marketing support functions, and customer eBusiness. In addition, he oversees the company's consumerism initiatives and leads efforts to strengthen IBC's presence in the individual, small-group, large-group, and national markets.

Janney joined IBC in 1995 to lead the newly formed Marketing Systems Department, where he oversaw the deployment of a number of strategic system projects that helped make Marketing one of the most technologically advanced divisions in the company. In 2000, he helped lead IBC’s eCommerce initiative, and implemented a new strategy to address the eCommerce needs of its brokers, employers, and members.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 74 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross’s HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at Fan us on Facebook. Follow us on

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Karen Burnham


About Us

Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania. With our affiliates, we have 3.1 million members nationwide. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.