A White Winter Wedding

Wedding Trends: Interflora Vera Wang Winter 2014

The Vera Wang Wedding Collection by Interflora has over 300 accredited florists in the UK and Ireland, and so is perfectly positioned to provide insight into the key wedding flower trends emerging nationwide this season. Interflora Vera Wang gives us its predictions for emerging wedding trends for winter 2014.

Interflora Vera Wang florists are reporting that soft shades of icy blue and glowing whites will be the top colours for weddings this winter.

Brides want to create a veritable “Winter Wonderland” for their wedding day and this theme will be echoed through their choice of dress, suits, venue décor and flowers.

The favourite combination of white and silver is going to remain in vogue throughout the winter months until spring weddings take over.

White and green is also a popular combination for the winter season, with a sprinkling of foliage to softening the impact of pure white blooms, and adding warmth to cooler shades.

When it comes to flowers for decoration, Interflora Vera Wang florists all agree that we will continue to see more flowers as the key decorative feature, creating impact through floral arrangements in churches, reception venues and coming down the aisles, with brides prepared to spend more to have flowers centre stage for their big day.

The Interflora Vera Wang Wedding Collection has a variety of bouquets and floral accents to complement this winter’s big wedding trends.

For the Bride and Bridesmaids

The Interflora Vera Wang Wedding Collection has a stunning choice of couture bouquet inspirations in the favoured winter colours for both the bride and bridesmaids:

For the Groom and Groomsmen

Buttonholes for the groom, best man and ushers add the finishing touch to the wedding flowers and should complement the bride's bouquet perfectly. The Vera Wang Wedding Collection by Interflora has seven inspirational designs for buttonholes including:

For the Venue

Continuing with the white winter wedding theme from ceremony to reception, the Vera Wang Wedding Collection by Interflora has a number of options:

Gift Ideas

In keeping with the white winter wedding theme the winter Purest Grace bouquet from the Interflora Vera Wang Floral Collection, is ideal to offer as a thank you gift to mothers of the bride and groom or to those special people close to them. Purest Grace radiates elegance with a sophisticated combination of roses, freesias and lisianthus.

Ivory large-headed ‘Avalanche’ roses and cream large-headed ‘Vendela’ roses are combined with flashes of white blooms; white ‘Volante’ freesias and white ‘Excalibur Pure’ lisianthus are the perfect finishing touch.

Full details of The Vera Wang Collections by Interflora can be found on the Interflora website (www.interflora.co.uk), along with details of the Interflora florists accredited to provide this nationwide service. Prices for the designs start at £64.99 for a bridal bouquet and £50.00 plus delivery, for a bouquet from the Vera Wang Floral Collection.  

ENDS

For further information please contact Isabel Jones (Isabel@edenpr.co.uk) or Ben Hollyhead (ben@edenpr.co.uk ) at Eden PR on 0115 958 8850.

Media Services

A selection of high resolution images of the Interflora Vera Wang Wedding Collection can be downloaded from www.pressloft.com and all images are available from our media contacts. We can also provide:

Interviews with Interflora Vera Wang Wedding accredited florists

Details of product composition

Product for photo shoots and styling

Information on current trends and floral wedding etiquette

Expert tips & advice for choosing wedding flowers


Notes to Editor

Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping and a nonchalant sense of style characterize the Vera Wang aesthetic.

Vera Wang, a native New Yorker, understands women who embrace fashion. By age 23, Vera was the youngest ever Vogue fashion editor and stylist where she remained for 16 years before moving to Ralph Lauren as a design director. In 1990, Vera Wang opened her first flagship store on Manhattan’s famed Madison Avenue, introducing fashion to the bridal industry with revolutionary designs and refined detailing. Since then she has expanded her collections to include ready-to-wear, footwear, eyewear, fragrance, flowers, china and crystal, silver and gifts, bedding, fine papers and her first book, Vera Wang On Weddings.

In 2005, the Council of Fashion Designers of America awarded Vera “Womenswear Designer of the Year”. 2010 marked Vera Wang’s 20th Anniversary as a brand, a celebration of two decades spent at the forefront of fashion. In 2013, Vera Wang was honoured with the Geoffery Beene Lifetime Achievement Award by the Council of Fashion Designers of America.

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