Press Information – Mother’s Day 2015

Interflora has announced that the Captivating Colour bouquet from the Vera Wang Floral Collection by Interflora has been selected as the gift for Mother’s Day 2015.

Captivating Colour has been designed as a juxtaposition between both bright and pastel shades. Adaptable to both subtle and bolder tastes, the bouquet is dominated by exceptional roses in shades of red, pink and lilac.

It is delivered gift-wrapped in tissue and luxurious frosted wrap, and finished with a Vera Wang ribbon. Captivating Colour is available in three sizes, standard to extra-large, and starts at £70 plus delivery.

Vera Wang Captivating Colour is available from 300 expert Vera Wang accredited Interflora florists nationwide, the Interflora website (www.interflora.co.uk), and by phone 0333 003 3588.

About

The Interflora Vera Wang Floral Collection is made up of nine bouquet designs, featuring a wonderful selection of premium roses, Asiatic and Oriental lilies, leucadendron, lisianthus, freesias and limonium. The tenth design is a white single stem phalaenopsis orchid presented in a specially designed black cube vase.

The Collection is only available from the 300 expert Interflora florists accredited to provide this service and who uphold the premium quality and show-stopping impact of the range.

Extract – Ideal for Mother’s Day Gift Guides

Vera Wang Captivating Colour

Vera Wang Floral Collection by Interflora.

Available in three sizes, standard to extra-large,

Prices from £70 plus delivery

Buy online www.interflora.co.uk,

and by phone 0333 003 3588.

ENDS

For further information please contact Isabel Jones ( Isabel@edenpr.co.uk ) or Ben Hollyhead ( ben@edenpr.co.uk ) at Eden PR on 0115 958 8850.

Media Services

A selection of high resolution images of the Interflora Vera Wang Floral Collection can be downloaded from www.pressloft.com and all images are available from our media contacts. We can also provide:

Interviews with Interflora Vera Wang Floral Collection accredited florists

Details of product composition

Product for photo shoots and styling Information on current trends and floral etiquette

Expert tips & advice for choosing flowers for gifts and for the home

Notes to Editor

Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping and a nonchalant sense of style characterize the Vera Wang aesthetic.

Vera Wang, a native New Yorker, understands women who embrace fashion. By age 23, Vera was the youngest ever Vogue fashion editor and stylist where she remained for 16 years before moving to Ralph Lauren as a design director. In 1990, Vera Wang opened her first flagship store on Manhattan’s famed Madison Avenue, introducing fashion to the bridal industry with revolutionary designs and refined detailing. Since then she has expanded her collections to include ready-to-wear, footwear, eyewear, fragrance, flowers, china and crystal, silver and gifts, bedding, fine papers and her first book, Vera Wang On Weddings.

In 2005, the Council of Fashion Designers of America awarded Vera “Womenswear Designer of the Year”. 2010 marked Vera Wang’s 20th Anniversary as a brand, a celebration of two decades spent at the forefront of fashion. In 2013, Vera Wang was honoured with the Geoffery Beene Lifetime Achievement Award by the Council of Fashion Designers of America.

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