PRESS RELEASE: Swedish private equity firm Spiltan invests growth capital in programmatic video advertising company Emerse


Investment AB Spiltan has through a new issue and purchase of stocks secured a 40% ownership in Emerse (, a growing programmatic media company providing unique technology for interactive video advertising via RTB (Real-Time-Bidding).

”Through Spiltan we gain access to expertise and capital to support our continued international expansion. Online video advertising is growing incredibly fast, especially the automatic trading that we specialize in, called programmatic advertising. We have clients all over the world today, managed by our teams in Lund, San Fransisco and Hong Kong” says Carl-Johan Grund, CEO and Founder of Emerse.

”That the Founder of Emerse chooses Spiltan proves that our model of acquiring minority share holdings in profitable companies operating in growth industries works. Through Spiltan Carl-Johan has gained a long term partner while he keeps majority ownership in his company,” says Håkan Sjunnesson, Spiltan Investment Manager.

For more information please contact:

Carl-Johan Grund, grundare och VD, Emerse : 0700-605 000
Håkan Sjunnesson, Investment manager, Investment AB Spiltan: 0709-226 655

Emerse is a Swedish company positioned at the intersection of technology and advertising, where algorithms and technology are used to deliver efficient and targeted campaigns. The company was founded in 2007 by Carl-Johan Grund and has since worked with some of the world’s largest brands including Samsung, Nike, Mercedes, MTV, Coca-Cola, LG, and Disney. Emerse was also hired to deliver and optimize digital video advertising campaigns during the latest presidential election in the United States, as well as during the latest mayoral election in New York. In addition, the company has won two consecutive annual pitches to provide institutions within the EU with video advertising campaigns. More information is available at

Investment AB Spiltan is a Swedish investment company with assets of approximately 450m SEK. Spiltan invests in and develops entrepreneurial growth companies. Through long-term investments, commitment and entrepreneurship Spiltan supports and promotes stable growth and good returns. Spiltan has approximately 1850 shareholders and the stock is traded on the “Alternativa” stock exchange. More information is available at




Online video advertising is growing incredibly fast
Carl-Johan Grund