Inwido appoints new SVP EBE and VP Smart Business Development

This information is such that Inwido AB (publ) is obliged to publish in accordance with the Swedish Securities Market Act and/or Financial Instruments Trading Act. The information was submitted for publication on Wednesday June 17, 2015, at 08:45.

Effective July 1, 2015 Mads Storgaard Mehlsen has been appointed SVP Business Area Emerging Business Europe (EBE) and member of Inwido Group Management. Most recently Mads held the position as SVP Denmark a Business Area he will continue to lead until a successor has been appointed. Inwido has also appointed Johan Ambuhm into the newly established position as VP Smart Business Development, starting no later than August 15, 2015.    

“I’m truly happy that Mads has accepted the challenge to head our EBE Business. With him we get a result focused and dedicated leader to drive one of the most important initiatives within Inwido. Our ambition is to produce both organic as well as acquisition based growth together with substantial improvements in the operational efficiency within this Business Area”, comments Håkan Jeppsson, President and CEO at Inwido.  

Mads Storgaard Mehlsen has successfully led Inwido Denmark since 2010 and during that period the Danish business has grown into one of the most profitable and successful window and door businesses in Europe. Along with the appointment of Mads the Danish JNA and Spar businesses will be moved organizationally and become part of Business Area EBE. Already when these specialists within e-traded windows and doors were acquired in 2014 the intention was to use their knowledge as well as their technical platform for Inwido´s international e-commerce expansion. To get the right attention and resources for this important strategic initiative JNA and Spar will turn into a separate business unit, named e-Commerce. With this move Business Area EBE will as of July 1, 2015, include the business units; Austria, Ireland, Poland, the UK and e-Commerce.

Inwido’s new Vice President Business Development, Johan Ambuhm, is currently responsible for the division EMEA's smart home integration business at Assa Abloy. He has more than 15 years of broad background in international business development, management and product management within security, telecom and manufacturing businesses.  Johan will be responsible for the overall development of Inwido’s smart business concepts and the IQ brand as well as other strategic projects.

For more information, please contact:
Inwido AB
Håkan Jeppsson, President and CEO Tel.: 46 (0)10-451 45 51 or 46 (0)70-550 15 17
Jonna Opitz, SVP Marketing, Sales & Communication Tel.: 46 (0)10-451 45 58 or 46 (0)722 11 90 10

About Inwido
Inwido is Europe’s largest supplier of windows and doors. The company has operations in Denmark, Finland, Norway, Sweden, Austria, Estionia, Ireland, Lithuania, Poland and the UK, as well as exports to a large number of other countries. The Group markets some 20 strong local brands including Elitfönster, SnickarPer, Hajom, Hemmafönster, Outline, Tiivi, Pihla, Diplomat and Sokolka. Inwido has approximately 3,300 employees and generated sales of slightly more than SEK 4.9 billion in 2014. The Group's headquarters are located in Malmö, Sweden. For further information, please visit


About Us

Inwido is Europe’s largest manufacturer of windows and doors. The company operates in Denmark, Finland, Norway, Sweden, Austria, Estonia, Germany, Ireland, Lithuania, Poland and the UK and also exports products to other countries. Inwido had in 2015 an annual turnover of over SEK 5.2 billion and has 3400 employees. The Inwido headquarter is located in Malmö, Sweden. Inwido reaches the customer with strong local brands, focused on both the consumer and industrial markets. That way they reach a broad market of windows and doors. In 2015, sales to the consumer market were about 70 percent of total sales, while sales to the industrial market accounted for about 30 percent. The consumer market was dominated by housing projects like renovating, re-building and extending current houses. Projects often motivated by public subsidiaries. The industrial customers are mainly bigger construction company´s and house manufacturer were the business is conducted by frameworks agreements and bigger volumes. Friday September 26, 2014 Inwido was listed as a mid-cap company at NASDAQ Stockholm.




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