ISG Completes Watches of Switzerland Oxford Street Outlet
ISG has successfully completed a £2.6 million project to create a new luxury watch showroom for Watches of Switzerland on London’s Oxford Street. The scheme is an additional element of a wider £6 million mixed-use development that ISG is currently delivering, creating high-specification retail, residential and commercial office space in a prime location opposite Selfridges.
The new store takes many of its interior design cues from the high-end retailer’s flagship Regent Street outlet and follows the opening of a boutique Watches of Switzerland in Canary Wharf. Occupying three floors and approximately 1,600 sq ft of space at 441 Oxford Street, ISG has delivered a high-specification fit out, including the installation of a stylish bronze shop front to mirror the appearance of the Regent Street store.
Featuring bespoke joinery and luxury materials throughout, the showroom incorporates a stainless steel and glass staircase and a number of digital interactive screens. The fit out includes the installation of reeded glass wall panels inset with individual glass display cabinets. At first floor level ISG created a discrete and sumptuously appointed VIP area as well as individual boutiques for luxury watch brands Rolex and Patek Philippe. A service lounge is housed on the lower ground floor for Watches of Switzerland’s in-house watchmaker.
Andy Demetriou, divisional managing director for ISG’s Luxury Retail business, commented: “Delivering our first ever project for Watches of Switzerland in such a high-profile location further bolsters our portfolio of international luxury brands. ISG has strong credentials in this niche sector, working with many of the world’s most recognisable high-end retailers domestically and across continental Europe and Asia.”
Nick Hann; Tel: 07970 275251; Email: email@example.com
ISG Plc is an international construction services company delivering Fit Out, Construction, Engineering Services and Specialist Solutions, operating in 28 countries worldwide. The company works with owners, developers and occupiers in the public and private sector for an extensive range of industries. ISG Plc was established in 1989 and has been quoted on AIM since 1998. Today the company has a turnover of around £1.6 billion.
For further information about ISG please visit our website www.isgplc.com