Americans Upgrading Their Summer Staycations; Nearly 7 in 10 Plan to Spend the Same or More Than Last Year
Amusement Attractions Including Water and Theme Parks Most Popular Summer Staycation Activity Among Families
WISCONSIN DELLS, Wis. (May 21, 2012) – While expensive airfares may be deterring long distance travel, a recent online survey shows that many Americans are planning to make the most of their summer staycations. According to the results of a new Harris Poll on behalf of Kalahari Resorts, 70 percent of Americans are planning a summer staycation. In addition, 69 percent plan to spend about the same or more money on getaways with their friends and families over last year.
For American families with kids in the household, 82 percent are planning a summer staycation. Of those respondents, 64 percent plan to enhance their getaway with a visit to a nearby amusement attraction, including water and theme parks.
These results indicate that, despite high gas prices, American families are shaking off the lingering affects of the recession and many are planning to upgrade their staycation by spending money on simple perks that will improve their overall experience.
“We’re glad to see that while consumers are still carefully considering their summer vacation plans in the current economy, most are choosing to spend a little more on destinations and activities that will bring families and friends closer together,” said Kalahari spokesperson, Travis Nelson. “This survey shows that American families can still economize while creating quality, shared experiences and memories that will last a lifetime.”
Other activities planned by families on their summer staycations include:
- 46 percent plan to attend a nearby festival or concert
- 41 percent plan to visit a local museum
- 36 percent plan to eat out at restaurants more often
- 20 percent plan to get a spa treatment
- 13 percent plan to schedule a golf outing
- 11 percent have other planned activities
- 6 percent do not plan to spend on activities that cost money
What’s more, the survey found that 70 percent of respondents from the Midwest plan to take a staycation. Of those respondents, 45 percent plan to visit a nearby amusement attraction, including water and theme parks.
Recognized as top notch Midwest destinations, Kalahari Resorts in Sandusky, Ohio and Wisconsin Dells, Wisconsin provide a perfect “world-away” experience for those looking to stay close to home. The authentically African-themed properties, privately owned by the Nelson family, are home to America’s largest indoor waterparks.
Kalahari’s under-one-roof concept allows guests to experience more than just two million gallons of water park excitement. Whether guests are zip lining at the Safari Outdoor Adventure Park, enjoying a round at the award winning Trappers Turn Golf Club or playing laser tag in a 100,000 square foot Indoor Theme Park, Kalahari Resorts provides fun for every age. For families looking for a summer weekend getaway, Kalahari Resorts offers a variety of family vacation values, limited time deals and inclusive packages.
About the Summer Staycation Survey
Data for the Summer Staycation Survey was collected online within the United States by Harris Interactive on behalf of Kalahari Resorts from May 9-11, 2012 among 2,100 adults age 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. For complete survey methodology, including weighting variables, please contact Dana Fennewald at (312) 274-3349.
About Kalahari Resorts
Kalahari Resorts in Wisconsin Dells, Wisconsin and Sandusky, Ohio deliver a “world-away” waterpark resort and conference experience beyond expectations. The authentically African-themed Kalahari Resorts, privately owned by the Nelson family, are home to America’s largest indoor waterparks. All Kalahari resorts feature well-appointed guestrooms, full-service Spa Kalahari, a fully equipped fitness center, on-site restaurants, unique retail shops, and a state-of-the-art conference center. For reservation and guest information, call 1-877-KALAHARI (525-2427) or visit: KalahariResorts.com. To learn more about Kalahari Resorts, members of the media are encouraged to visit KalahariMedia.com.
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