Mattocks to launch Rose Cherry Girl at RHS Hampton Court Palace Flower Show 2013
Mattocks, the consumer facing rose brand of commercial grower, John Woods Nurseries, will launch the Rose Cherry Girl at RHS Hampton Court Flower Show 2013.
Rose Cherry Girl, which was awarded ADR 2007, Gold medal in International Rose awards, (Korkosieb) is a floribunda rose from Kordes. Featuring soft red double blooms on sturdy stems, the rose has healthy disease resistant foliage. Its compact growth makes Rose Cherry Girl ideal for borders and patio pots. Supplied in a 5.5 litre pot, the plant reaches a height and spread of 50 x 60 cm. Suggested retail selling price is £13.49.
Also new are Mattocks’ in-store displays, promotional materials and product packaging. The redesigned collateral has been created to reaffirm John Woods Nurseries’ ongoing commitment to building awareness of Mattocks Roses and enhance its support for stockists.
Mattocks Roses are stocked by nearly 180 outlets across the UK, including branches of The Garden Centre Group, Notcutts, Strikes of Klondyke and many independent garden centres, all of whom are detailed on the Mattocks Website.
Mattocks was established in 1875, since when it has earned a reputation for introducing novel disease resistant rose varieties. Mattocks provides roses in a wide range of colours, selected for their health, fragrance and outstanding garden performance.
RHS Hampton Court Palace Flower Show takes place from 9-14 July 2013. John Woods Nurseries and Mattocks Roses will be exhibiting on stand VF24.
For further information about Mattocks Roses, visit www.mattocks.co.uk.
For further information about John Woods Nurseries, visit
Ends
For more information contact:
Sara Tye or Emma De Maio
redheadPR
Tel: 07786 176 617 or 07921 160 134
Email: sara@redheadpr.co.uk or emma@redheadpr.co.uk
JOHN WOODS NURSERIES
Backgrounder
John Lord is Managing Director at John Woods Nurseries, the award-winning commercial grower, which is fast becoming the UK’s plant supplier of choice.
With high standards of professionalism and an ongoing commitment to quality and innovation, John Woods Nurseries continually strives to supply the most reliable and best garden plants across its product groups. These include perennials, roses, ericaceous plants, climbers, trees and fruit.
A supplier of the prestigious Endless Summer®, Mattocks® roses and First Editions™ brands, John Woods Nurseries delivers best practice services to its customers. This helps to ensure the best possible experience for the end consumer.
This commitment to excellence is also borne out through the famous Waterers brand built on 175 years of heritage. Since 1829 skill, patience and persistence in breeding has improved the varieties for the gardener. Today the Waterers Collections from John Woods Nurseries offer a colourful and powerful range of beautiful azaleas, rhododendrons, camellias and skimmias.
Famous for its Mattocks roses, many new varieties have been launched at RHS Hampton Court Palace Flower Show, including Rose of the Year 2011 Joie de Vivre and Rose of the Year 2012 Moment in Time. At this year’s event, John Woods Nurseries launched the Cherry Girl in the Rose Marquee.
Exhibiting at events such as RHS Hampton Court Palace Flower Show enables John Woods Nurseries to showcase its products and support customers who stock the company’s plants nationwide.
John Woods Nurseries embraces a policy of openness, fairness, honesty and enthusiasm. In working with garden centres, DIY sheds, landscape gardeners and nurseries, the teams bring a wealth of experience and knowledge to every customer.
Complementing excellent customer service is an innovative category management system. Teams of expert growers at John Woods Nurseries specialise in key areas of the business, ensuring the company’s ability to differentiate on form, shade and variety is unsurpassed.
John Woods Nurseries is always improving its systems and adding new glasshouses and polytunnels to its substantial 70 acre (20 hectares) site in Suffolk. The team work around the clock and systems are automated to ensure the highest quality product.
In keeping with its ethos of ‘new growth, strong roots’ the company’s best practice apprenticeship scheme attracts new young people into horticulture every year, helping to lay the foundations for the future growth of John Woods Nurseries.
This commitment to the future of high quality horticulture chimes with John Lord’s personal journey. From an early age John developed a love of plants thanks to his grandmother Evelyn who taught him how to take cuttings. While studying for his Level 3 Diploma in Horticulture at Merrist Wood Agricultural College, John spent his sandwich year on placement at Notcutts Nurseries. He later became their first management trainee after leaving college.
John progressed through the business to become Managing Director of nursery division on 2006. In August 2007 he completed the buyout of Notcutts Nurseries with a colleague and John Woods Nurseries was incorporated.
In the years since, John Woods Nurseries, named after the original Georgian owner of the site, has won clutch of awards including:
Grower Awards ’12 - Best New Variety – Hardy Nursery Stock category
Garden Retail Awards ’11 - Best New Plant
Silver-Gilt Flora - BBC Gardeners’ World Live 2011
Silver-Gilt Flora - RHS Chelsea Flower Show 2011
Garden Retail Awards ’10 - Most Successful New Plant
Gold Award ’10 - RHS Hampton Court Palace Flower Show 2010
Gold Medal ’10 - RHS Chelsea Flower Show 2010
Grower Awards ’09 - Trade Marketing Campaign of the Year
Garden Retail Awards ’09 - Most Successful New Plant
Grower Awards ’08 - Trade Marketing Campaign of the year
Garden Retail Awards ’08 - Most Successful New Plant
Today, John Woods Nurseries is ISO14001 and ISO9001 accredited and one of the UK’s top five nurseries supplying the garden retail market. Annual turnover is approximately six million pounds.
