jwc to handle Laurence Llewelyn-Bowen’s “magical” Christmas experience.

Award-winning consumer PR agency jwc have been awarded the brief to handle media relations for The Magical Journey – a family Christmas event designed by famed interiors guru Laurence Llewelyn-Bowen.

Manchester-based jwc will be working on pre-launch and post-launch campaigns to create a media buzz around the event, as well as acting as a national press office and organising a star-studded launch.

Nick Cotterill, account director, said: “We are all hugely excited about working with Laurence on this. He really has thrown his heart and soul into creating something truly stunning.”

The Magical Journey will be a Christmas winter wonderland for the whole family. Hosted at the Belfry Hotel and resort in Sutton Coldfield, and running from November to December, visitors can expect a breath-taking snow-covered wintery forest, Christmas elves, reindeer, Santa’s Grotto and some extra-special secret features.

Laurence Llewelyn-Bowen, said: “The Magical Journey will reflect a sophisticated but accessible vision of Christmas story telling that mingles excitement with enchantment and fairytale with fantasy to ensure a definitive never-forgotten seasonal experience.

“I have designed every last detail of the Magical Journey to inspire that magical, slightly breathless sense of excited anticipation I think all of us can remember from our childhood Christmas experiences.”

Paul Dolan, director of The Magical Journey, said: “jwc have a proven track record in events PR and we are confident that together we will make the Magical journey the premier UK Christmas event.”

jwc was established in 2012 by former journalist John Warburton and went on to win the ‘Inspiration’ award at the inaugural MPA Awards in 2013 beating industry giants Weber Shandwick, MC2 and Havas.

To find out more visit jwcpr.com


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