The K-Group celebrates Finland's centenary and Finnish inventiveness with life hacks – clever practical tips

KESKO PRESS RELEASE 06.02.2017 The K-Group's joint Finland 100 project puts the spotlight on tights, life hacks and Finnish inventiveness. In honour of the centenary, the K-Group is looking for the best life hack of all time. It will release 100 life hack videos and a documentary analysing the Finnish national character from the perspective of life hacks. Throughout the year, a special bus will traverse the land of a thousand life hacks. The creator of the best life hack of all time will be awarded a K-gift voucher worth EUR 10,000.Since 1974, Finns have suggested 100,000 life hacks for