KappAhl opens three stores in Mall of Scandinavia

Today fashion chain KappAhl, for the first time, opens three new stores in the same shopping center. When Mall of Scandinavia in Solna opens its doors the fashion chain, in addition to a KappAhl store, also opens its first standalone store for successful brand Hampton Republic 27, and the hit brand Newbie opens its third store.
     – With independent brand stores we strengthen KappAhl and our unique brands and make them available to more people, says KappAhl's acting CEO Anders Düring.

During the past year, KappAhl has expanded by opening Shop Online in more countries and opening freestanding stores for its individual brands. First out was the baby collection Newbie that as of today has three own stores. And also today the first own store of the brand Hampton Republic 27 opens.

NEWBIE STORE
The baby range Newbie, where all the cotton is 100% organic, has been a success from the start and has in only a few years grown in scope. Since some time, the range also includes interior design for the little ones. One year ago, the first Newbie Store opened and became an instant success. The store in Mall of Scandinavia will be store number three. It is 74 m2 and lies in an attractive location on the top floor.

HAMPTON REPUBLIC 27
The preppy collection Hampton Republic 27 is inspired by the good life in the iconic resort of the Hamptons in the US. The range has grown strongly with KappAhl's customers and has evolved from only consisting of Men’s fashion to also include Women and Children. In the store the range will also include home accessories. The retail space is 250 m2 with an attractive location on the top floor.

KAPPAHL
A fresh and modern KappAhl store with a complete range of Women, Children and Men will be situated at best business location in the Mall of Scandinavia. The shop is 730 m2 and is located on the lower floor.

       - In the new stores we display KappAhl's own design at its very best, says KappAhl's Vice President Marketing, Joakim Holmstrand. Every detail is thought through to enhance the customer's wishes that it should be inspiring and easy to shop.

For further information
Joakim Holmstrand, Vice President Marketing. Tel. 46 704 715 664, joakim.holmstrand@kappahl.com
Charlotte Högberg, Head Corporate Communications. Tel. 46 704 715 631, charlotte.hogberg@kappahl.com

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for roughly one quarter of the range. Sales for 2014/2015 totaled SEK 4.6 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com

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KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to women in the prime of life and their family. Sustainability-labeled fashion accounts for 38 per cent of the range. Sales for 2015/2016 totaled SEK 4.7 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com