NEWBIE AW16: BACK TO THE ‘40S

This fall, Newbie embraces the ‘40s retro trend, combining French romance with natural motifs. A complete and timeless retro collection, which is easy to mix and match. In addition, it is made of only sustainable materials.

In autumn/winter 2016, Newbie will present a collection with a genuine fascination of the forest. Bears, cones and trees have made a clear footprint on the collection. The line covers bodies with forest themes, dungarees, a bomber jacket and knitted jumpers with Jacquard patterns – timeless products with clear nods to the ‘40s retro trend. The collection comes in dusky petroleum, green and grey tones, combined with warm brown and beige hues – colours taken straight from nature. 

Newbie will also present a collection inspired by a mix of Art Nouveau romanticism and well-dressed French children. It offers an exciting blend of cute details and patterns. This collection features dresses and bodies with hand-painted flowers, overalls and cardigans. With usage of lace, collars and frills, romantic and French touches are added. The collection comes in pale lavender and petroleum hues, as well as antique beige. Dark grey and off-white are used as color accents, which gives the line a dramatic and modern twist.

Newbie is produced by sustainable materials; this autumn these are organic cotton and recycled polyester. The collections will be available at KappAhl and in Newbie Stores in autumn 2016.

For more information:
Olivia Larsson, Fashion Press KappAhl, tel. +46 70 471 5847, olivia.larsson@kappahl.com

För mer information:
Olivia Larsson, Modepress KappAhl,
tel. 070 471 58 47, olivia.larsson@kappahl.com     

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 380 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to the woman in the prime of life and her family. Sustainability-labeled fashion accounts for roughly one quarter of the range. Sales for 2014/2015 totaled SEK 4.6 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com

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About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to women in the prime of life and their family. Sustainability-labeled fashion accounts for 38 per cent of the range. Sales for 2015/2016 totaled SEK 4.7 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com