Promising designer wins Kappahl Sustainable Design Contest

A unanimous jury has named Lovisa Malmberg Gomis winner of the KappAhl Sustainable Design Contest. The winning entry was all about creating intelligent clothes that are both sustainable and usable.
     “The level of creativity in the competition entries surpassed our expectations. We see real potential to develop the winning entry here at KappAhl – in more ways than one,” explains Head of Design Paul Laing.

The winning entry was based on the concept of designing so-called “intelligent clothing”. That’s to say versatile clothes with more than one possible area of use, meaning they last longer. The clothes are made from sustainable recycled materials and adhere to the Zero Waste concept (of minimising waste in clothing production).

The winner will develop her winning solution with KappAhl’s designers this autumn. She will also take part in a visit to KappAhl’s suppliers, to get a closer look at the manufacturing process. The winning design will be available in KappAhl’s stores in 2017.

For more information
Paul Laing, Head of Design. Tel. +46 (0)704-71 55 65.
Fredrika Klarén, Head Sustainability. Tel +46 704 71 55 58.

For photos and company information
Charlotte Högberg, Head of Communications. Tel. +46 (0) 704-71 56 31, charlotte.hogberg@kappahl.com

KappAhl aims to create fashion that’s good quality and great value, produced with care and respect for both people and the environment. The KappAhl Sustainable Design Contest is a competition for students of fashion and textiles who want to get involved in developing the sustainable design solutions of the future.

KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region, with nearly 380 stores in Sweden, Norway, Finland and Poland, as well as Shop Online. Our business concept is to offer value-for-money fashion of our own design to many people. Around a quarter of our range is sustainability-labelled.

In 2014/2015, company turnover was SEK 4.6 billion and the number of employees approx. 4,000, across eight countries. KappAhl is listed on Nasdaq Stockholm.

More information is available at www.kappahl.com

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About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to women in the prime of life and their family. Sustainability-labeled fashion accounts for 38 per cent of the range. Sales for 2015/2016 totaled SEK 4.7 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com

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The level of creativity in the competition entries surpassed our expectations. We see real potential to develop the winning entry here at KappAhl – in more ways than one.
KappAhl's Head of Design Paul Laing.