Succesful Christmas campaign for children in need of support

Fashion chain KappAhl used the Christmas season to encourage their customers to support organizations working for children in need of support. The campaign resulted in a good outcome and collected close to 700 000 SEK. In Sweden 360 000 SEK of the collected funds will go to BRIS, Childrens right in society.
       – Our commitment allows us to visualize the topic and to encourage those who can and want to contribute, says Sofia Wallin, design- and purchasing manager Children at KappAhl. The successful campaign has encouraged us to take KappAhl’s commitment further in coming campaigns.

In all countries where KappAhl have stores the company cooperates with organizations working for children having somewhere to turn to when they do not feel safe. In Sweden, KappAhl supports BRIS, Children's Rights in Society. To contribute financially to BRIS KappAhl offered a selected children’s assortment with the label Friendly* and donated 25 SEK for each product sold during the Christmas period.

KappAhl will continue to contribute to BRIS and its sister organizations in furhter activities. Organizations that KappAhl support in other countries where it has stores are Kors på halsen (Norway), Mannerheimförbundet (Finland), Nobody's Children Foundation (Poland) and Linka Bezpeci (Czech Republic).

*Friendly is a part of KappAhl sustainability concept Future, Friendly, Fashion and visualizes how the company works on the relationships with customers, employees, suppliers and other stakeholders.

For further information contact:
Helene Tibblin, Sponsorship BRIS. Tel +46 701 60 88 33. Email
Charlotte Högberg, Head PR KappAhl. Tel +46 704 71 56 31. E-mail

BRIS, Children's Rights in Society, is an NGO with no party political or religious affiliations that supports children in distress and is a link between children, adults and the community. All support services build on volunteer work and financial support, primarily from corporate cooperation and private persons, and to a small extent governmental grants. Further information is available at

KappAhl was founded in 1953 and is a leading Nordic fashion chain with 400 stores and 4 500 co-workers in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl designs, markets and sells value-for-money fashion and focus in particular on women 30-50 years of age. During the financial year 2011/2012, KappAhl had sales of close to SEK 4.6 billion. KappAhl shares are listed on the NASDAQ OMX Stockholm. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. Further information is available at


About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to women in the prime of life and their family. Sustainability-labeled fashion accounts for 38 per cent of the range. Sales for 2015/2016 totaled SEK 4.7 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at



Our commitment allows us to visualize the topic and to encourage those who can and want to contribute.
Sofia Wallin, design- and purchasing manager Children at KappAhl.