ASICS CORPORATION SIGNS TENNIS STAR SAMANTHA STOSUR
Global sports brand ASICS today announced the signing of 2011 US Open tennis champion Samantha Stosur as an ambassador in a multi-year deal commencing January 1, 2012. Stosur, who splits her time in native Australia and has a home in Florida, will commence using ASICS tennis footwear and apparel at the 2012 Brisbane International.
Renown as both a singles and doubles player, the big serving Stosur boasts a powerful all court game that makes her a contender on all surfaces. As she prepares for the 2012 Australian Open, Stosur spoke of her partnership with ASICS, ”I am really excited to join the ASICS team. I’ve actually worn their shoes for a couple of years, so now to be fully kitted out is really exciting for me and I am really looking forward to getting the year started.”
ASICS Corporation Global President and CEO Motoi Oyama said “We are very proud to add Samantha Stosur to our global marquee Sports Marketing assets. Tennis is one of ASICS Group’s key priority categories in our strategic growth plan to 2015, and we are delighted to have Samantha become our brand ambassador. She fits perfectly with our company values and our brand’s True Sport positioning. We look forward to helping Stosur excel through our tennis apparel and footwear.”
“We are so proud to have Samantha Stosur as a brand ambassador for the tennis category. She truly embodies the ASICS spirit and principles that the company was founded on. We look forward to seeing her head to toe in ASICS on the court in 2012 and beyond,” said ASICS America Corporation President and CEO, Kevin Wulff.
A video of Stosur in action can be viewed at: http://www.youtube.com/watch?v=qVbB2Cc6avc
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.