PRESS RELEASE: large in size and scope, this richly illustrated book has everything you'd want to know about Indian Tea...
CHAI - The Experience of Indian Tea is a beautifully produced new £25 hardcover that is a must-have for everyone with an affinity for this ubiquitous beverage.
Chai: The Experience of Indian Tea, by Rekha Sarin & Rajan Kapoor; 317 x 246mm; 288 pages, all colour; 300 photographs; published by Niyogi Books; release May 1, 2014. rrp £25; HB.
This book is truly majestic both in size and content - and all for a very reasonable price. Aimed at a broad market intended to include those in the tea trade as well as afficianados, this is a labour of love that has been long in the making. It covers all aspects of tea, from its origins in China, to its development in India under the Raj, the different strains and types that developed all over India, the growing methodologies, picking, drying, packing, marketing... it even includes recipes using tea.
An impressive volume with a wide appeal, it will be launched at Waterstones Piccadilly (Café W) 4pm - 6pm on May 1st., with both authors present and a tea demonstration by Stephen Twining. [For details, contact Waterstones on 020 7851 2400.]
For further details, please see the attached Press Release (PDF).
* To receive a review copy, please contact Kodansha Europe at info@kodansha.eu. *
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