About Us

La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion. Known as bra specialists, La Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts over 155 boutiques in Canada, including three concept stores: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Headquartered in Montreal, La Vie en Rose is a true Canadian success story and continues its expansion on a global scale.

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