Länsförsäkringar has the most satisfied bank customers in Sweden

Länsförsäkringar has the most satisfied bank customers in Sweden According to a recent survey conducted by the Swedish Quality Index (SKI), Länsförsäkringar is unmatched in having the most satisfied banking customers. In all categories, from products to service, Länsförsäkringar ranks high above all the other banks. "The finest a company can receive is a high ranking from its customers," says Tomas Johansson, Managing Director of Länsförsäkringar Bank. "Having Sweden's most-satisfied customers makes us proud and at the same time is confirmation of our employees' good work. Customers have assigned us a great trust, which we now must safeguard and nurture." SKI's survey is based on 8,000 customer interviews and measures various factors that are then weighed together for a total rating. Länsförsäkringar's total score was a full 75.8, which is significantly higher than other banks and compared with the average index of 67.8. Länsförsäkringar was ranked highest in all categories of the survey: image, expectations, products, service, value for money, satisfaction and loyalty. "We have a close relationship with our customers as a result of Länsförsäkringar's local presence, with 24 regional companies and 82 offices nationwide. Länsförsäkringar is no longer a bank that attracts customers for supplementary banking services. Today, it is a bank with full services that customers switch to," says Tomas Johansson. Länsförsäkringar's banking operations began in 1996 as a so-called niche bank but today, in contrast to other banks with this background, it has broadened its strategy and customer offering to become a full-service bank. An ever-increasingly number of customers are discovering the benefits of Länsförsäkringar's total offering. "Growth has been, and continues to be, very high. During the past two years mortgage lending has more than quadrupled and the number of bank customers has increased by 28 percent during the most recent 12 months. Länsförsäkringar accounts for nearly 10 percent of the growth in the Swedish home mortgage market in 2004," reports Tomas Johansson. For further information, please contact: Tomas Johansson, Managing Director Länsförsäkringar Bank +46 8 588 419 82 +46 73 96 419 82 tomas.g.johansson@lansforsakringar.se Dag Rosander, Press Officer Länsförsäkringar AB +46 8 588 414 99 +46 73 96 414 99 dag.rosander@lansforsakringar.se Länsförsäkringar, with 24 independent regional insurance companies and the jointly owned Länsförsäkringar AB, is Sweden's only customer-owned and locally based banking and insurance group. Länsförsäkringar has Sweden's most satisfied customers and is the most competitively priced bank with the most loyal customers according to the Swedish Quality Index. Länsförsäkringar is the "Life Assurance and Non-life Insurance Company of the Year" for the second consecutive year according to the Affärsvärlden business weekly and was named "Bank of the Year 2002" by the Privata Affärer business magazine. Länsförsäkringar offers a broad range of insurance and financial services for companies and private individuals. Länsförsäkringar is the market leader in the Swedish non-life insurance segment, with a market share of 32%. The market share in life and pension assurance is 10.9% and 2.9% in banking. Länsförsäkringar also includes Agria Djurförsäkring (animal insurance). Länsförsäkringar manages assets of SEK 140 billion. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net

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Länsförsäkringar is Sweden’s only customer-owned and locally established banking and insurance group. The customers in each of the counties in the country own their local and independent regional insurance company. The 23 regional bank and insurance companies cooperate in the jointly owned Länsförsäkringar AB, which conducts development and provides services within banking, life assurance, non-life insurance and animal insurance. Länsförsäkringar offers a broad range of insurance and banking services for individuals, companies and farming. All companies within the Länsförsäkringar Alliance are environmentally certified in accordance with ISO 14001.

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