• World Cup winner Anna Fenninger celebrates her victory with a visit to Laureus Snow Tigers programme
  • ‘I owe a lot to sport; the Laureus projects in Austria give me the chance to help children learn how sport can make them brave and strong to meet the challenges of their lives’ – says Anna Fenninger
  • ‘People like Anna are great role models for young people in our projects, I welcome her to Laureus’ – says Olympic legend Franz Klammer

LONDON, March 25, 2015 - She is one of the best race skiers on the planet, the current Olympic and double world champion – and now Austria’s Anna Fenninger has been announced as a Laureus Ambassador.

Fenniger, fresh from her overall victory at the World Cup finals in Meribel, France on Saturday, expressed her delight at joining the Laureus Family: "I owe a lot to sport. The Laureus projects in Austria are the chance for me to help underprivileged children to learn how sport can make them brave and strong to meet the challenges of their lives.

Immediately after her second consecutive overall World Cup victory, Fenninger, pictured alongside Laureus Ambassador Felix Gottwald, returned to the slopes to spend the day with disadvantaged children in the Austrian Ski resort of Stuhleck Semmering. She said: “I have a tough season behind me, I have been looking forward to this day for weeks.

The Laureus Snow Tigers programme provides young people with the opportunity to experience the joy and excitement of sport. On skis, snowboards, skidoos or bi-skis, the children are given the chance to enjoy a sport they might not have otherwise been able to attempt.

The programme runs throughout the year but the children participating in the ski day receive an extra special experience. At the weekend many of the children would have been in front of their televisions, cheering Fenniger towards World Cup glory. Today, they are alongside their hero, enjoying and receiving tips and advice from the best in the sport.

Laureus Academy Member and Olympic legend Franz Klammer also praised Fenninger and her ambassadorial role, commenting: "Sport has the power to change the world - there is so much to do. People like Anna are great role models for children and young people in our projects. I welcome her to Laureus.

Paul Schif, Managing Director of the Laureus Sport for Good Foundation Germany / Austria, said: "Former and active world-class athletes who have achieved excellence in sport and want to share with the weakest in our society is the whole idea of Laureus as a worldwide movement. In Germany and Austria the Laureus Sport for Good Foundation now supports 13 social projects for children and young people. There they learn values that give them courage and strength for life. In this climate of respect and appreciation children develop faith in themselves.

Fenninger joins an impressive list of former and current sportsmen and women as Laureus Ambassadors, who, along with the members of the Laureus World Sports Academy, support the work of the Laureus Sport for Good Foundation. The mission of the Foundation is to utilise the power of sport to address social problems through a global programme of sports related community development initiatives. Laureus currently supports more than 150 projects around the world which have helped to improve the lives of millions of young people.

For photo downloads – Credit: GEPA / Laureus –


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Laureus is a universal movement that celebrates the power of sport to bring people together as a force for good. Laureus is composed of three core elements - the Laureus World Sports Academy, Laureus Sport for Good and the Laureus World Sports Awards - which collectively celebrate sporting excellence and use sport as the means to promote social change. The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, he said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can create hope where once there was only despair.” This has become the philosophy of Laureus; the driving force behind its work. The members of the Laureus World Sports Academy are: Giacomo Agostini, Marcus Allen, Franz Beckenbauer, Boris Becker, Ian Botham, Sergey Bubka, Cafu, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Yaping Deng, Marcel Desailly, Kapil Dev, Mick Doohan, David Douillet, Rahul Dravid, Luis Figo, Emerson Fittipaldi, Sean Fitzpatrick (Chairman), Dawn Fraser, Cathy Freeman, Tanni Grey-Thompson, Marvelous Marvin Hagler, Mika Häkkinen, Tony Hawk, Maria Höfl-Riesch, Mike Horn, Miguel Indurain, Michael Johnson, Kip Keino, Franz Klammer, Tegla Loroupe, Dan Marino, Yao Ming, Edwin Moses, Nawal El Moutawakel, Li Na, Robby Naish, Ilie Nastase, Martina Navratilova, Alexey Nemov, Jack Nicklaus, Brian O’Driscoll, Alessandro Del Piero, Gary Player, Morné du Plessis, Hugo Porta, Carles Puyol, Raúl, Steve Redgrave, Vivian Richards, Monica Seles, Mark Spitz, Sachin Tendulkar, Daley Thompson, Alberto Tomba, Steve Waugh, Katarina Witt, Li Xiaopeng and Yang Yang. The Laureus Academy Members volunteer their services as global ambassadors for Laureus Sport for Good, which was set up to promote the use of sport as a tool for social change. Laureus Sport for Good addresses social challenges through a worldwide programme of sports related community development initiatives. Since its inception, Laureus has raised over €100 million for projects which have helped to improve the lives of millions of young people. The mission of Laureus Sport for Good is to use sport as a means to combat some of the toughest social challenges facing young people today such as violence and crime, discrimination, unemployment, lack of education and health threats including HIV/AIDS and obesity. The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year. The winners are selected by the ultimate sports jury – 60 members of the Laureus World Sports Academy, the living legends of sport honouring the great athletes of today. The Awards are presented at an annual Awards Ceremony, attended by global figures from sport and entertainment, which is broadcast to 160 countries and territories. The Awards continue to support Laureus Sport for Good by showcasing the incredible work it does with athletes and partners to transform the lives of individuals and promoting to a global audience the power of sport as a development tool to combat challenging social issues. Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz and IWC Schaffhausen. Mercedes-BenzMercedes-Benz is the inventor of the automobile – and has been passionately shaping its future since 1886. As pioneers in automotive engineering, it is both our inspiration and responsibility to continue the tradition of the brand with trailblazing technologies and high-quality products. Like no other trademark in the automotive world, Mercedes-Benz appeals to both the hearts and minds of its customers. We give our very best for customers who expect the very best. Since the founding fathers Gottlieb Daimler and Carl Benz, our corporate history has been one of innovation and pioneering achievements. Many technical innovations that are nowadays standard in automobiles first entered the market in a Mercedes-Benz. This is the basis for our claim to leadership in automotive engineering. The brand stands for Modern Luxury, and enjoys an outstanding reputation for quality, safety, comfort, design and comprehensive, sustainable mobility. IWC SchaffhausenWith a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people and maintains partnerships with organisations dedicated to climate and environmental protection.