‘THIS IS WHAT LAUREUS IS ALL ABOUT’ SPORTING LEGENDS GIVE BACK TO YOUNGSTERS AT LAUREUS SPORT FOR GOOD JAM

  • Laureus legends Coe, Cafu, Comaneci and Lehmann joined by international sporting stars at urban sports festival with Laureus supported Sport for Good projects
  • Spanish football icon Raúl González and German Skiing star Maria Hoefl-Riesch announced as newest Laureus Academy Members
  • ‘When people talk about sport having the ability to change in people’s lives, we saw proof of it today,’ said Edwin Moses

Berlin, April 17, 2016 – On the eve of the Laureus World Sports Awards, a host of sporting legends have inspired youngsters from Laureus-supported projects at the energetic, exciting and engaging Laureus Sport for Good Jam.

Hosted at The BASE Berlin, the event was an energectic festival of sport and activity, with youngsters from Laureus projects KICKFORMORE, Kicking Girls, KICK im Boxring and HIGH FIVE skateboarding programme all taking part in sporting activities at BASE Berlin. At the same time, urban musicians provided the soundtrack to the sporting activities, creating an electric atmosphere.

While at the event, Spanish football icon Raúl González and German Skiing star Maria Hoefl-Riesch were announced as the 57th and 58th members of the Laureus World Sports Academy. The two sporting legends got straight into action in their new roles, trying out the various sports on offer at the Jam, while inspiring the young people from local Laureus projects.

As well as Raúl and Hoefl-Riesch, Chairman of the Laureus World Sports Academy Edwin Moses was joined by host of fellow Academy Members and Ambassadors, including IAAF President Sebastian Coe football stars Cafu and Jens Lehmann, skateboarder Bob Burnquist, Olympic gold medallists Nadia Comaneci, Cathy Freeman, motor racing legend Mick Doohan, former All Black captain Sean Fitzpatrick, windsurfing icon Robbie Naish, and former boxer Axel Schultz.

Also inspiring the youngsters at the Laureus Sport for Good Jam were German Laureus Ambassadors Martin Braxenthaler, Ole Bischof, Fredi Bobic, Philip Köster, Nia Künzer, Sebastian Steudtner and Kathi Wörndl.

Edwin Moses, Chairman of the Laureus World Sports Academy, said: “This is what it’s all about, these sporting legends who all achieved so much during their careers, engaging with youngsters from our Laureus projects here in Germany. When people talk about sport having the ability to change people’s lives, we saw proof of it today.”

Raúl González, Spanish football icon and new Laureus World Sports Academy Member, reflected on his induction into the Laureus World Sports Academy and his time spent with the youngsters: “It’s a great honour for me to join these legends of sport who all share with me the belief in the power of sport. Today we all experienced the great influence Laureus projects have on young people and I’m looking forward to working with my fellow Academy Members in future to help share the powerful message of sport.”

Three-time Olympic and two-time World Champion alpine ski racer Maria Hoefl-Riesch was also inducted into the Laureus World Sports Academy and immediately felt the responsibility of her role, intercting with the youngsters from local Laureus projects. “I won’t forget today for a long time. These young people are inspirational, the hurdles and struggles they overcome in their lives and the huge smiles they have on their faces is so powerful. I’m honoured to join the Laureus Academy and look forward to contributing to the Sport for Good movement.”

Rabea Broß, project leader from KICKFORMORE, said: “One of the things that our youngsters learn within the project is to set objectives and to take over responsibility in reaching them. Today – playing with such football idols as Raul and Cafu – has a high impact on these youngsters – on their motivation as well as on their self-confidence that they can reach their goals – on and off the pitch.”

Since its inception, Laureus has raised over €100 million for projects which have helped to improve the lives of millions of young people. The mission of Laureus Sport for Good is to use sport as a means to tackle some of the toughest social challenges facing young people today such as violence and crime, discrimination, unemployment and lack of education.

The Laureus World Sports Awards is the premier honours event on the international sporting calendar. The Awards The winners, as voted by the Laureus World Sports Academy, the ultimate sports jury, made up of more than 50 of the greatest sportsmen and sportswomen of all time, will be unveiled at the Awards Ceremony staged at the Messe Berlin Palais am Funkturm tomorrow evening.

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Laureus is a universal movement that celebrates the power of sport to bring people together as a force for good. Laureus is composed of three core elements - the Laureus World Sports Academy, Laureus Sport for Good and the Laureus World Sports Awards - which collectively celebrate sporting excellence and use sport as the means to promote social change. The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, he said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can create hope where once there was only despair.” This has become the philosophy of Laureus; the driving force behind its work. The members of the Laureus World Sports Academy are: Giacomo Agostini, Marcus Allen, Franz Beckenbauer, Boris Becker, Ian Botham, Sergey Bubka, Cafu, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Yaping Deng, Marcel Desailly, Kapil Dev, Mick Doohan, David Douillet, Rahul Dravid, Luis Figo, Emerson Fittipaldi, Sean Fitzpatrick (Chairman), Dawn Fraser, Cathy Freeman, Tanni Grey-Thompson, Marvelous Marvin Hagler, Mika Häkkinen, Tony Hawk, Maria Höfl-Riesch, Mike Horn, Miguel Indurain, Michael Johnson, Kip Keino, Franz Klammer, Tegla Loroupe, Dan Marino, Yao Ming, Edwin Moses, Nawal El Moutawakel, Li Na, Robby Naish, Ilie Nastase, Martina Navratilova, Alexey Nemov, Jack Nicklaus, Brian O’Driscoll, Alessandro Del Piero, Gary Player, Morné du Plessis, Hugo Porta, Carles Puyol, Raúl, Steve Redgrave, Vivian Richards, Monica Seles, Mark Spitz, Sachin Tendulkar, Daley Thompson, Alberto Tomba, Steve Waugh, Katarina Witt, Li Xiaopeng and Yang Yang. The Laureus Academy Members volunteer their services as global ambassadors for Laureus Sport for Good, which was set up to promote the use of sport as a tool for social change. Laureus Sport for Good addresses social challenges through a worldwide programme of sports related community development initiatives. Since its inception, Laureus has raised over €100 million for projects which have helped to improve the lives of millions of young people. The mission of Laureus Sport for Good is to use sport as a means to combat some of the toughest social challenges facing young people today such as violence and crime, discrimination, unemployment, lack of education and health threats including HIV/AIDS and obesity. The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year. The winners are selected by the ultimate sports jury – 60 members of the Laureus World Sports Academy, the living legends of sport honouring the great athletes of today. The Awards are presented at an annual Awards Ceremony, attended by global figures from sport and entertainment, which is broadcast to 160 countries and territories. The Awards continue to support Laureus Sport for Good by showcasing the incredible work it does with athletes and partners to transform the lives of individuals and promoting to a global audience the power of sport as a development tool to combat challenging social issues. Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz and IWC Schaffhausen. Mercedes-BenzMercedes-Benz is the inventor of the automobile – and has been passionately shaping its future since 1886. As pioneers in automotive engineering, it is both our inspiration and responsibility to continue the tradition of the brand with trailblazing technologies and high-quality products. Like no other trademark in the automotive world, Mercedes-Benz appeals to both the hearts and minds of its customers. We give our very best for customers who expect the very best. Since the founding fathers Gottlieb Daimler and Carl Benz, our corporate history has been one of innovation and pioneering achievements. Many technical innovations that are nowadays standard in automobiles first entered the market in a Mercedes-Benz. This is the basis for our claim to leadership in automotive engineering. The brand stands for Modern Luxury, and enjoys an outstanding reputation for quality, safety, comfort, design and comprehensive, sustainable mobility. IWC SchaffhausenWith a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people and maintains partnerships with organisations dedicated to climate and environmental protection.

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