Leasedrive Velo Group changes name and re-brands
The Leasedrive Velo Group, the UK’s largest independent privately-owned vehicle management group, has been re-named the Leasedrive Group and has unveiled a new ‘Leasedrive’ brand logo. These changes follow the successful integration of Masterlease UK, after the group was appointed by Investec at the end of last year to manage, operate and integrate the latter’s acquisition of the UK contract hire business of Masterlease UK.
Commercial director, Roddy Graham, at the Leasedrive Group said: “At the time of our appointment, we stated that the fit between our group and Masterlease UK was excellent and so it has proved. Unfortunately, with the Masterlease name only available to us under licence in the short term the choice of new group name was actually quite straightforward. In future, we will be known as Leasedrive.
“We have chosen colours which as closely as possible mirror those of the two previous brands. Our recognisable humming bird icon has been replaced by a new ‘LD’ icon.
“By combining the best elements of both identities, and adopting a new icon, we have endeavoured through the new branding to reassure our blue chip customers that they are dealing with a familiar service provider, the look and feel underscoring our fleet expertise.
“Indeed, the new logo colours and icon reflect the fact that at the heart of the Leasedrive Group beats a common core business philosophy. Namely, a focused commitment to the highest level of bespoke customer service aimed at delivering operational excellence.”
Jeremy Snook at JSPR on 01235 227572. Mobile: 07957 867139. E-mail:
Leasedrive Group was formed on 26 May 2011. It is the largest independent privately-owned vehicle management group in the UK offering the highest quality bespoke total fleet management service to blue chip clients.
It operates two divisions from hi-tech headquarters in Wokingham: Leasedrive Vehicle Management, with a fleet size of over 45,000 vehicles, and Leasedrive Rental Management, with access to over 228,700 rental vehicles from over 1,200 locations including airports. A second main office is located in Birmingham close to the NEC and Birmingham International airport.
Awards won by the Group include the ‘Management Team of the Year’ Award in the 2011 Thames Valley and Solent Deal Awards; Best Rental System category in the BusinessCar Techies 2010 and 2009 Awards; ‘Innovation in Services and Systems’ Energy Saving Trust Fleet Hero 2009 Award; the ITM ‘Fleet Management Company 08/09’ Award; the ITM ‘Independent Vehicle Management Company 07/08’ Award; the 2008, 2007 and 2006 Thames Valley Business Magazine ‘Management Team of the Year’ Award; the 2006 Fleet News Award for ‘Best Contract Hire/Fleet Management Company’; and the 2006 GreenFleet Award for ‘Leasing/Rental Company of the Year’.
For more information, visit: www.leasedrive.com