LiceGuard® Products Chosen for Cameo in The Switch, Starring Jennifer Aniston and Jason Bateman
Partnership with "Healthy Child Healthy World" Creates Opportunity
(Needham, MA, August 23, 2010) —This past weekend, LiceGuard® brand products were featured in the recently released box office hit, The Switch, starring Jennifer Aniston and Jason Bateman. In the movie, Jason Bateman’s character is shown choosing LiceGuard SAFE Lice Egg Remover Shampoo to treat his child. There are several scenes where the products distinctive yellow cap can be seen.
LiceGuard is well known for its non-toxic line of lice treatment products, most notably the Robi Comb® electronic lice comb. The Robi Comb is a preferred and trusted product recommended by organizations that strive to protect children from harmful chemicals; such as Healthy Child Healthy World (www.healthychild.org).
Jennifer Aniston is very aware of current children's health issues and expressed her desire to feature a healthy and safe lice treatment product for this particular segment of the film to the production staff. LiceGuard products were chosen specifically because of their partnership with the Healthy Child Healthy World non-profit organization.
"We are very pleased that the RobiComb and our SAFE Lice Remover Shampoo were used in the movie The Switch;" says Mark Stearns, VP of Business Development for ARR Health Technologies, makers of the LiceGuard line of products. "It was important to the actors to show parents using a non-toxic lice treatment, and we are glad that LiceGuard was chosen from all the available options.”
With a new school year just around the corner, LiceGuard is encouraging parents across the country to make smart decisions when buying products for their children, just like Jason Bateman’s character in The Switch. Parents should all be aware of the current children’s health issues and strive to reduce or eliminate chemical exposures from home products, furnishings and foods not just for their own benefit, but for the overall health and well-being of their children.
About LiceGuard
ARR Health Technologies, Inc. is the owner and producer of LiceGuard® Brands USA and LiceGuard® Brands International. ARR Health Technologies facilitates the distribution, warehousing, sales, and manufacturing of its brands out of its corporate headquarters just outside of Boston, Massachusetts.
ARR Health Technologies, Inc. has over 15 years of experience in product development, global distribution and international sales, and markets several consumer brands through retail, drug, and food & mass trade channels. ARR plans to continue our commitment to bring natural, non-toxic and healthy treatment alternatives to the market.
LiceGuard is the only complete non-toxic lice treatment system on the market for the detection, killing and prevention of head lice. It is a unique brand that is clearly differentiated from other "lice killers" that use poisons such as Permethrin. The Robi-Comb lice killing treatment is non-toxic, pesticide free, reusable and has been proven 100% effective. LiceGuard products are available at Walgreens, CVS, Rite Aid and many other regional pharmacies. For more information, visit www.LiceGuard.com or www.RobiComb.com.
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Contact:
Elyse Bender-Segall
PR Revolution, LLC.
516-901-9095
elyse@prrevolution.com
www.prrevolution.com
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