Agreement with Kitvia to distribute LifeAssays® veterinary products
You can also see this press release on LifeAssays® new web site. www.lifeassays.com
IDEON, Lund ⎯ LifeAssays® and Kitvia has signed an agreement where Kitvia will distribute LifeAssays® veterinary system in France and potentially also the BeNeLux countries. Kitvia is specialised in veterinary diagnostics including pets and production animals. Kitvia has its own sales force and collaborates with France largest purchase organisations for veterinarians.
“Kitvia is a company well established in veterinary diagnostics in France. With its expertise in the area we are convinced we have found the right partner to develop the market for LifeAssays® products. Kitvia was established in 2004 and includes in its product portfolio product that complements our VetReader very well”, says Anders Ingvarsson CEO at LifeAssays®.
”We are very happy to have reached this agreement with LifeAssays®. In France there are approx. 8 million dogs and we spend an average of 800€ per dog and year. The synergy between Kitvia products and LifeAssays® canine CRP gives us an even better position on this expanding market” says M Lautrec, CEO at Kitvia
Privately held Kitvia is specialized in Veterinary Biology, Industrial and Food testing. The company has existed since 2004 and includes in its product portfolio several veterinary lab analyses both for clinical chemistry and hematology.
for further information please contact VD för LifeAssays AB, Anders Ingvarsson +46 46 286 54 00 eller email: firstname.lastname@example.org