LifeLock Named Finalist in Several Categories at American Business Awards

Industry Leader in Identity Theft Protection Recognized as a Finalist in 34 Categories

(Tempe, Ariz.) – May 21st, 2012LifeLock was recently named a Finalist in 34 categories at the 2012 American Business Awards, and will ultimately be recognized as a Gold, Silver, or Bronze Stevie Award winner in the program.

LifeLock was honored with finalist recognition in the following categories: Company of the Year, Fastest Growing Company, Customer Service Department of the Year, Marketing Campaign of the Year, Most Innovative Company, Corporate Social Responsibility Program of the Year, Executive of the Year and 27 other additional categories.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,000 nominations in virtually every industry were submitted this year for consideration in a wide range of categories.

“This is the fifth consecutive year that we have been recognized as a finalist by the American Business Awards, the most of any company in our industry,” said LifeLock Chairman and CEO Todd Davis. “Being a finalist in such a broad range of categories is a reflection of how dedicated our team of more than 475 employees is to providing outstanding service and to delivering the most comprehensive and proactive identity theft protection solution available.”

Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 14 - 25.  

In 2009, LifeLock received Stevie Awards for Best Overall Company of the Year and the LifeLock TrueAddress™ service was named Favorite Service in the first ever People’s Choice Stevie® Awards for Favorite New Products in 2009. Then in 2010, LifeLock won the Best New Product or Service of the Year Stevie Award for the LifeLock Identity Alert® system. Last year, the company won two Stevie Awards for Marketing Campaign of the Year and Customer Service Team of the Year.

Details about The American Business Awards and the list of Finalists in all categories are available at

Tom Pitts
Media Relations Coordinator

About LifeLock

A multiple award-winning organization, LifeLock, Inc. has been recognized by Inc. Magazine as the eighth fastest growing private company (2010), by Arizona Corporate Excellence as Arizona's Fastest Growing Company and by the American Business Awards as having the Best New Product or Service of the Year for the LifeLock Identity Alert® system. LifeLock most recently won two Stevie Awards at the 2011 American Business Awards.  LifeLock was recognized for the 2011 Marketing Campaign of the Year – Diversified Services” award for the "LockMan - Relentlessly Protecting Your Identity" campaign.  In addition, LifeLock’s Resolution Team received the “2011 Customer Service Team of the Year” award for its unwavering support of members who have identified issues related to identity theft.

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at

Sponsors and partners of The 2012 American Business Awards include American Support, Business TalkRadio Network, Callidus Software, Citrix Online, Dynamic Research Corporation, iolo technologies, John Hancock Funds, LifeLock, PetRays, Primus Telecommunications Group, SoftPro, and VerticalResponse.


About Us

LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization for two consecutive years, LifeLock has been recognized by Inc. magazine on their annual list of top 500 fastest growing privately held businesses in the United States and by the American Business Awards as having the 2011 Customer Service Team of the Year. In August 2011, Javelin Strategy & Research named LifeLock Command Center and LifeLock Credit Score Manager as “Best in Prevention” in their annual Identity Protection Vendor Report. As of March 2012, ID Analytics, Inc., a leader in enterprise identity risk management – with advanced science – that provides unprecedented visibility into identity risk and credit worthiness, is a wholly owned subsidiary of LifeLock, Inc.