Krux Deepens Partnership with Salesforce to Help Marketers Extend Consumer Reach and Drive New Sales
The integration of Krux’s DMP solution with Salesforce Marketing Cloud data helps brands create and orchestrate relevant customer experiences
San Francisco – May 4, 2016 – Krux, a market-leading data management platform provider (DMP), announced today it has deepened its integration with Salesforce Marketing Cloud by now empowering advertisers to match third-party data with their customer information on their Salesforce instances. Krux has also entered the Salesforce ISV partner program, extending the two companies’ previously announced integration from June 2015.
Through the Krux-Salesforce integration, companies can deepen their understanding of the customers they serve, put their Marketing Cloud data to work across all digital channels and extend their consumer reach to drive new revenue. Connecting this data facilitates more effective audience segmentation and ad targeting so brands can deliver the personalized customer experiences that earn long-term loyalty.
Through investments made by Krux, this integration will now enable joint Krux-Salesforce Marketing Cloud clients to not only use their customer data to target consumers on the open web, it will also enable them to enrich their customer profiles with online engagement data. The back and forth data exchange between these data sets creates a virtuous cycle that sees Salesforce clients consistently increasing the value of both their online and offline data.
“In order to meet consumer’s expectations and drive growth, companies will need to transform their organizations with new playbooks and intelligent systems that deliver 1-to-1 journeys,” said Scott McCorkle, CEO, Marketing Cloud, Salesforce. “By working with Krux, our customers are able to unlock additional value from their Marketing Cloud data. Marketers will not only be able to forge deeper relationships with current customers but will also be able to put their invaluable data assets to work acquiring and retaining new customers.”
With turnkey access to Krux’s platform, companies can unlock their data on the Salesforce Marketing Cloud and marry it with consumer signals from all digital channels. This yields a more complete profile and the ability to orchestrate more intelligent, more valuable engagements across the consumer journey. Further, companies have the ability to unify and activate their customer data to power all of their digital marketing activities, expanding upon those channels supported natively via Salesforce Marketing Cloud.
Through Krux’s ability to reach 3B+ browser and devices monthly and leading machine-driven segmentation, companies can identify countless other consumers that share critical attributes with their known customers; each of those new consumer targets represents new revenue potential.
“Krux’s integration with Salesforce Marketing Cloud provides companies with unprecedented capabilities to capture, unify and activate people data to drive business growth,” said Tom Chavez, Krux co-founder and CEO. “Krux has extended well beyond its DMP roots to serve as an Intelligent Marketing Hub, allowing enterprises to unlock their considerable data resources and put them to work driving more relevant, more valuable consumer interactions. We are deepening our partnership with Salesforce with that mission in mind, to demonstrate the power and potential of bringing together deep, rich consumer data stores with intelligent cross-Web data infrastructure.”
Krux will be showcasing its integration with Salesforce at this year’s digital marketing event of the year, Connections 2016 in Atlanta, May 10-12, 2016.
About Salesforce Marketing Cloud Advertising Studio
Advertising Studio from the Salesforce Marketing Cloud is the industry's first journey-based advertising platform. With Advertising Studio, marketers can unlock CRM data in Salesforce to securely and powerfully reach customers, target lookalikes, and optimize advertising within the customer journey. Advertising Studio integrates with Facebook, Twitter and leading digital media technology partners to enable marketers to shape their digital advertising based on a customer's entire experience with their brand.
Krux helps companies worldwide deliver more valuable, more personalized marketing, media, and commerce experiences. Krux’s cloud-based data platform (DMP) operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual's preferences; and activating the data across any delivery channel. Monthly, Krux interacts with more than 3 billion browsers and devices, and supports more than 200 billion data collection events, and processes more than 3 billion CRM records. Founded in 2010, Krux is a venture-backed company headquartered in San Francisco with ten offices across five continents. Krux clients include companies like Kellogg, ConAgra, Jet Blue, Mondelez, Time Warner, Meredith and Peugeot-PSA with enterprises achieving a 10x return or higher on their investment. To learn more, visit www.krux.com, and follow Krux on LinkedIn, Facebook, and Twitter.
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