Littlephant is back at Lindex

This spring the second Littlephant collection, a continued collaboration between Lindex and Swedish illustrator and designer Camilla Lundsten, will be launched at Lindex baby department. The happy little elephant and his friends were first featured on baby clothes through the first Littlephant collection and this time the collection is made of organic cotton.


"When we started to work with the second Littlephant collection we decided we wanted to work with lots of colours, which is of course nice for spring and appreciatedwhen designing children’s clothing. Soft, organic cotton and function is also an important part of the collection", says Stina Falck, designer at Lindex.

After brainstorming ideas the design team decided to work with Littlephant characters on tops and printed buttoms. The fit is loose and comfy and loose striped and dotted trousers goes with bodys feauturing Littlephant and his friends. And this time we get to meet more of Littlephant’s friends!

"We have really allowed Littlephant’s most childish expressions and more of our characters to be featured in this collection. The choice of garments and their design encourages children’s playfulness and joy of being creative. The playful dogs, the cats and the giraffe family are just a few of the characters playing in the collection", says Camilla Lundsten.

It’s supposed to be easy to choose and combine your favorite pieces from the collection without making it feel like to well matched. The collection is available in size 56-86 and contains bodys, trousers, a dress with leggings, pajama, a one-piece and matching accessories. The collection will reach Lindex stores and www.lindex.com in April.

For more images of the collection visit Lindex Newsroom.

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Lindex is one of Europe's leading fashion chains, with more than 460 stores in 16 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, kids' wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com

Tags:

About Us

Lindex is one of Europe's leading fashion chains, with approximately 480 stores in 18 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, children's wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com