Plus-size models Ashley Graham & Candice Huffine front Lindex’s autumn campaign
This autumn Lindex is integrating plus sizes into all its fashion concepts, as the former plus-size concept is being Generous removed. The AW16 campaign is being fronted by the plus-size models Ashley Graham and Candice Huffine.
“We want women of all sizes to feel included and that they can buy items from all our fashion concepts. This change will make our collections more inspiring and accessible to more customers. We have already received positive response from our customers, which is clear proof that our initiative is appreciated,” says Annika Hedin, Lindex Head of Design.
The Fall Fashion Heroes campaign centres around this autumn’s 5 wardrobe heroes: the balloon sleeve sweater, the trumpet sleeve top with cowl neckline, the knitted dress, the skinny cropped trousers and the statement jean. The colour palette shifts from deep burgundy and amber tones, to a softer pastel pink.
“I think it’s fantastic that Lindex is including larger sizes in their collections. It was an incredibly powerful shoot because of the diversity of women chosen for the campaign; there was so much girl power on set”, Ashley Graham commented on the shoot.
In addition to Graham and Huffine, supermodels Alek Wek, Toni Garrn and Cora Emmanuel also front the campaign.
For more and high resolution images please visit Lindex Newsroom .
Lindex Fall Fashion Heroes will be launched in all stores and on lindex.com on 22 September.
For more information, please contact:
Tel: 46 31 739 53 13
Lindex is one of Europe's leading fashion chains, with approximately 480 stores in 17 markets. Lindex business s concept is to offer inspiring and affordable fashion to the fashion conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. More than half of Lindex total assortment is made of more sustainable sources and Lindex is dedicated to reach 80% by year 2020. 'We Make Fashion Feel Good ' is Lindex communication concept which clearly express what Lindex do and stand for. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com