Swedish collaborative project wins Nordic fashion industry sustainability award

The successful Swedish collaboration Sustainable Water Resources (SWAR) for cleaner textile production has won the prestigious 2015 Habit Fashion Award for Sustainability. Lindex is one of the initiators of the project together with fashion industry colleagues KappAhl, Indiska and Stockholm International Water Institute. SWAR was honored by the Habit of its impact in terms of efficient use of water, energy and chemicals in textile production in India.

- In this project, for a more sustainable textile production, we have demonstrated the power of collaboration and shared learnings. Together with our suppliers and fashion industry colleagues, we have achieved fantastic results with simple means. And this is only the beginning, now we expand the project to more factories and countries, says Anna-Karin Dahlberg, Production Support Manager at Lindex.

Annually the SWAR factories saved over 360 million litres of water, equaling the needs of more than 3.5 million people. Through its parent network, Sweden Textile Water Initiative, the successful pilot programme has now scaled up across India and in China, Bangladesh, Turkey, and Ethiopia, expanding its impact to 120 factories supplying 20 major Swedish brands.

- SWAR has enabled us to over-perform on almost all social, environmental and business metrics that we identified at the project start. In addition, it provided clear evidence and data through exact measurements of water consumption meters, project implementation sheets for each implemented projects, and testimonials provided by the factories. This kind of accurate intelligence is often very hard to secure when working across industry borders,” said Indiska, Lindex and KappAhl jointly.

The SWAR initiative puts the value of water at the heart of resource efficiency and sustainable development solutions. The approach combines achieving measurable results with building capacities and empowering people at brand headquarters, factory, and institutional levels. It is a market-¬driven approach that creates demand for sustainable water use in production, based on real risk mitigation, and supplies management solutions to meet that demand.

About Sustainable Water Resources (SWAR)
SWAR is a capacity building and technical support programme for 42 suppliers and sub-suppliers to Swedish brands Indiska, KappAhl and Lindex in India (Delhi NCR and Rajasthan). The programme was co-funded by the brands and the Swedish International Development Agency (Sida) and was implemented by Stockholm International Water Institute (SIWI)

More information about Sweden Textile Water Initiative (STWI) at www.stwi.se
More information about Stockholm International Water Institute (SIWI) at www.siwi.org

For more information, please contact:

Linda Skogsberg
Sustainability Communications Coordinator, Lindex
Phone: 46 (0) 31 739 51 58
E-mail: linda.skogsberg@lindex.com 

Lindex is one of Europe's leading fashion chains, with more than 490 stores in 18 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, men's wear, kids' wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com

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Lindex is one of Europe's leading fashion chains, with approximately 490 stores in 18 markets. Lindex offer inspiring and affordable fashion for the fashion interested woman. The assortment includes several fashion concepts within women's wear, kids’ wear, lingerie and cosmetics. Today more than 50% of Lindex garments are made from more sustainable materials and the goal is to reach 80 % by year 2020. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com

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