﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Cision News</title><link>https://news.cision.com</link><description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description><pubDate>Tue, 09 Jun 2026 09:02:29 GMT</pubDate><image><title>Cision News</title><width>146</width><height>60</height><link>https://news.cision.com</link><url>https://news.cision.com/Content/img/news-logo.png</url></image><item><title>Lindex and WaterAid launch initiative to break taboos around menstruation</title><link>https://news.cision.com/lindex/r/lindex-and-wateraid-launch-initiative-to-break-taboos-around-menstruation,c4353173</link><guid isPermaLink="false">cision5371060</guid><description><![CDATA[Ahead of Menstrual Hygiene Day on 28 May, Lindex and WaterAid are launching an initiative to increase awareness of menstrual health and raise funds for educational efforts. Each donation of 14 SEK can, for example, fund one lesson on menstrual health, and Lindex will match all contributions.
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Despite menstruation affecting half of the world’s population, it is still surrounded by taboo and stigma. The silence has consequences, ranging from missed education to poor health. Through educational initiatives on menstrual health, targeting both girls and boys, Lindex and WaterAid are]]></description><pubDate>Wed, 27 May 2026 07:00:00 GMT</pubDate></item><item><title>Lindex and BASF partner to bring textile-to-textile recycled polyamide to lingerie sector</title><link>https://news.cision.com/lindex/r/lindex-and-basf-partner-to-bring-textile-to-textile-recycled-polyamide-to-lingerie-sector,c4350271</link><guid isPermaLink="false">cision5366531</guid><description><![CDATA[Lindex has partnered with BASF’s loopamid[®] to accelerate textile-to-textile recycling and advance the shift towards more circular material solutions in the fashion industry. Together they introduce loopamid to the lingerie sector.
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For Lindex, the use of loopamid builds on its long‑term work to increase the use of recycled materials and reduce dependency on virgin raw materials. Building on progress in textile-to-textile recycled cellulosic fibres, Lindex is now driving innovation in polyamide within lingerie.

“As a major lingerie player, we have a clear responsibility and]]></description><pubDate>Wed, 20 May 2026 08:00:00 GMT</pubDate></item><item><title>Lindex opens its second store in Denmark – now in Odense</title><link>https://news.cision.com/lindex/r/lindex-opens-its-second-store-in-denmark---now-in-odense,c4327069</link><guid isPermaLink="false">cision5332074</guid><description><![CDATA[Today, Lindex opens its new store in Rosengårdscentret in Odense, taking the next step in the fashion company’s expansion in the Danish market. Strengthening the physical presence is an important part of Lindex’s growth journey and of making the assortment more accessible to more customers.
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‘We are very pleased to open our second store in Denmark and to now also be present in Odense. We see strong interest from our Danish customers, and Rosengårdscentret, one of Denmark’s largest shopping centres, is a strategically important location for us. The establishment brings us even]]></description><pubDate>Thu, 26 Mar 2026 12:02:55 GMT</pubDate></item><item><title>Lindex puts women’s stories at the centre – aims to normalise the female body</title><link>https://news.cision.com/lindex/r/lindex-puts-women-s-stories-at-the-centre---aims-to-normalise-the-female-body,c4322306</link><guid isPermaLink="false">cision5326859</guid><description><![CDATA[With Lindex’s new underwear campaign, the fashion company continues to put women’s own stories and bodies in the spotlight. The campaign is rooted in Lindex’s higher purpose: to drive meaningful change for women, so that every woman can enjoy life in harmony with her body.
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6 out of 10 Nordic women feel negatively affected by prevailing beauty ideals, and among young women, the figure is 8 out of 10, according to a Nordic report by Norstat on behalf of Lindex. Even though the female body is a frequent motif in media, it is rarely represented in a way that reflects how women]]></description><pubDate>Thu, 19 Mar 2026 08:00:00 GMT</pubDate></item><item><title>Lindex opens its second store at Helsinki Airport</title><link>https://news.cision.com/lindex/r/lindex-opens-its-second-store-at-helsinki-airport,c4312565</link><guid isPermaLink="false">cision5313267</guid><description><![CDATA[Lindex opens its second store at Helsinki Airport on 27 February, this time in the departures area. The new store is located near the Schengen gates in a newly constructed commercial area. With this expansion in Finland, Lindex has the opportunity to reach entirely new customer groups and introduce them to the brand’s Swedish design, which combines timeless functionality with a contemporary and joyful expression.
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“We are very excited to open our second store at Helsinki Airport. With this new location, we can introduce Lindex’s inspiring and affordable assortment to entirely new]]></description><pubDate>Thu, 26 Feb 2026 08:00:00 GMT</pubDate></item><item><title>Lindex aims for 100% traceability across its entire supply chain</title><link>https://news.cision.com/lindex/r/lindex-aims-for-100--traceability-across-its-entire-supply-chain,c4283260</link><guid isPermaLink="false">cision5275624</guid><description><![CDATA[Lindex is strengthening its sustainability efforts by committing to full traceability throughout its entire supply chain. As part of this initiative, the fashion company is implementing the digital platform TextileGenesis, which enables tracking of every product, from fibre to finished garment.
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‘By creating full traceability down to the fibre level, we reinforce our long-term sustainability work and gain deeper insight into the entire value chain. This allows us to continue ensuring that our products are manufactured in a responsible and transparent way. This initiative gives us]]></description><pubDate>Thu, 18 Dec 2025 08:00:00 GMT</pubDate></item><item><title>Lindex expands in Denmark and opens new store in Odense</title><link>https://news.cision.com/lindex/r/lindex-expands-in-denmark-and-opens-new-store-in-odense,c4279750</link><guid isPermaLink="false">cision5271374</guid><description><![CDATA[Lindex is taking the next step in its expansion in the Danish market by opening a new store in Rosengårdscentret in Odense during spring 2026. This establishment is part of the fashion company’s growth journey and long-term strategy to continue its international expansion and inspire more customers to discover Lindex.
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‘We look forward to opening in the best location at Rosengårdscentret in Odense, one of Denmark’s largest shopping centres. With the opening of our second store in Denmark, we want to welcome even more customers to discover Lindex and our Swedish design, which]]></description><pubDate>Thu, 11 Dec 2025 08:00:00 GMT</pubDate></item><item><title>Lindex recruits Malin Lundell as new Country Manager in Sweden</title><link>https://news.cision.com/lindex/r/lindex-recruits-malin-lundell-as-new-country-manager-in-sweden,c4268695</link><guid isPermaLink="false">cision5256551</guid><description><![CDATA[With solid experience in the fashion industry and a strong background in commercial development, driving brands, and creating customer experiences, Malin Lundell takes over the role as Country Manager for Lindex Sweden. Malin most recently held the position as Country Manager Sweden for Kappahl and Newbie and will start her new role on March 9, 2026.
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“We are delighted to welcome Malin Lundell to Lindex. Her broad expertise and experience from the fashion industry will be a valuable addition to our Swedish sales organisation. Malin will play a key role in our commercial management]]></description><pubDate>Tue, 18 Nov 2025 13:30:00 GMT</pubDate></item><item><title>New Nordic report from Lindex highlights the stigma surrounding women’s bodies</title><link>https://news.cision.com/lindex/r/new-nordic-report-from-lindex-highlights-the-stigma-surrounding-women-s-bodies,c4265800</link><guid isPermaLink="false">cision5252139</guid><description><![CDATA[Body ideals and hormonal changes negatively affect the majority of Nordic women. This is shown in a new Nordic survey conducted by Norstat on behalf of Lindex, involving over 4,000 women. The survey is part of Lindex’s ongoing efforts to highlight and contribute to increased knowledge about women’s well-being.
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A new survey from Lindex reveals that 6 out of 10 Nordic women aged 18-75 feel that their well-being is negatively affected by prevailing body ideals. The issue is most prominent in the age group 18–45, where 8 out of 10 women report being negatively affected to some extent.]]></description><pubDate>Wed, 12 Nov 2025 08:00:00 GMT</pubDate></item><item><title>Grand opening of Lindex store in Denmark</title><link>https://news.cision.com/lindex/r/grand-opening-of-lindex-store-in-denmark,c4244509</link><guid isPermaLink="false">cision5224658</guid><description><![CDATA[Today marks a historic day for Lindex, as the fashion company opens its very first own store in Denmark. Located in Rødovre Centrum just outside Copenhagen, the store was inaugurated with a festive ribbon-cutting ceremony led by Lindex CEO Susanne Ehnbåge, joined by many excited customers.
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’It’s incredibly exciting that we’re finally opening our very first own store in Denmark and taking the next step in our international expansion. Rødovre Centrum is a vibrant shopping centre with strong customer traffic and represents a strategically important location for us. Here, we aim to]]></description><pubDate>Thu, 02 Oct 2025 12:10:22 GMT</pubDate></item><item><title>Lindex recruits Björn Block as new CDO</title><link>https://news.cision.com/lindex/r/lindex-recruits-bjorn-block-as-new-cdo,c4227475</link><guid isPermaLink="false">cision5204156</guid><description><![CDATA[Björn Block has been appointed new CDO, Chief Digital Officer, of Lindex and member of the management team. Björn has extensive experience in successfully driving digital transformation, business development and innovation initiatives. He most recently held the position as CDO at IKEA, where he had also previously served as Global Business Area Manager for smart home. Björn will start his new position at Lindex in mid-November.
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”I’m delighted to introduce Björn Block as our new CDO and warmly welcome him to Lindex. With his solid expertise in business development, digital]]></description><pubDate>Mon, 01 Sep 2025 12:00:00 GMT</pubDate></item><item><title>Lindex wins in court – a clear victory for women’s needs</title><link>https://news.cision.com/lindex/r/lindex-wins-in-court---a-clear-victory-for-women-s-needs,c4154966</link><guid isPermaLink="false">cision5059304</guid><description><![CDATA[Driving change for women is a central part of Lindex’s work. A clear ruling has now been issued by the Swedish Patent and Market Court in the case concerning Lindex’s communication around period panties, where the company Essity has been the opposing part.  The court ruled in favor of Lindex on all essential points and also ordered Essity to pay Lindex’s legal costs, a clear message that strengthens Lindex’s continued efforts to support women’s needs and rights.
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‘The court has ruled in our favour on all essential matters, an important decision that strengthens our continued]]></description><pubDate>Fri, 23 May 2025 15:23:03 GMT</pubDate></item><item><title>Lindex opens its first own store in Denmark</title><link>https://news.cision.com/lindex/r/lindex-opens-its-first-own-store-in-denmark,c4145387</link><guid isPermaLink="false">cision5046171</guid><description><![CDATA[The Swedish fashion company Lindex opens its very first own store in Denmark as part of is continued international expansion. The store, marking an important milestone in the company’s growth journey, will be located in Rødovre Centrum, in the western suburbs of Copenhagen.
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'We are very happy to take the next step in our expansion and open our very first own store in Denmark, making our fashion even more accessible to Danish customers. Denmark is an important market for us as we continue to strengthen our presence across the Nordics. With this store opening, we look forward to]]></description><pubDate>Tue, 06 May 2025 08:02:04 GMT</pubDate></item><item><title>Lindex expands in the UK with new kids store</title><link>https://news.cision.com/lindex/r/lindex-expands-in-the-uk-with-new-kids-store,c4125561</link><guid isPermaLink="false">cision5018886</guid><description><![CDATA[As one of the leading brands in kidswear in the Nordics, the Swedish fashion company Lindex continues its growth journey with the opening of its third store in London. Building on the success of the fashion company’s kidswear, the new store will exclusively focus on children’s clothing, reinforcing Lindex’s commitment to providing kidswear that unites comfort, quality and playful design.
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‘The UK is an exciting market with great potential, and we look forward to continuing our growth journey here. We are pleased to expand our presence with this new location at the historic and]]></description><pubDate>Fri, 28 Mar 2025 08:00:00 GMT</pubDate></item><item><title>Lindex opens store in Magasin du Nord’s flagship department store in Copenhagen</title><link>https://news.cision.com/lindex/r/lindex-opens-store-in-magasin-du-nord-s-flagship-department-store-in-copenhagen,c4113634</link><guid isPermaLink="false">cision5000540</guid><description><![CDATA[As part of Lindex’s omnichannel strategy and continued growth journey, the fashion company is opening a shop-in-shop in Magasin du Nord’s flagship department store in Copenhagen. This new establishment is a step in Lindex’s expansion and its commitment to reaching even more customers. As a first step, Lindex is offering its lingerie collection, a category where the fashion company has unique expertise.
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"We are excited to strengthen our presence in Denmark, and through our partnership with Magasin du Nord, we are making it easier for Danish customers to shop Lindex fashion – both]]></description><pubDate>Tue, 04 Mar 2025 08:00:00 GMT</pubDate></item><item><title>Lindex makes it easier for its customers to give clothes new life</title><link>https://news.cision.com/lindex/r/lindex-makes-it-easier-for-its-customers-to-give-clothes-new-life,c4093086</link><guid isPermaLink="false">cision4972100</guid><description><![CDATA[Lindex introduces a new customer-to-customer platform (C2C) which makes it easy and safe for customers to buy and sell previously used Lindex garments. The initiative is part of Lindex’s strategy to explore new business models and services as well as drive its circular transformation.
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'We want to inspire our customers to take care of and love the clothes they already have and make it easy to let garments that are no longer used find new owners. Together with our existing service for baby and kids clothing, we are now making it possible to extend the lifetime of more]]></description><pubDate>Fri, 17 Jan 2025 13:59:55 GMT</pubDate></item><item><title>Lindex wins Digital Initiative of the Year and Susanne Ehnbåge is named Leader of the Year</title><link>https://news.cision.com/lindex/r/lindex-wins-digital-initiative-of-the-year-and-susanne-ehnbage-is-named-leader-of-the-year,c4046442</link><guid isPermaLink="false">cision4911668</guid><description><![CDATA[Lindex wins the Digital Initiative of the Year award, and Susanne Ehnbåge, Lindex’s CEO, is named Leader of the Year at the industry gala Retail Awards, organised by Swedish Commerce. The jury's motivations highlight how Lindex is breaking new ground with its innovative AI solution, Lindex Copilot, which supports employees in store, as well as how the fashion company, under Susanne Ehnbåge's leadership, has achieved impressive economic growth while significantly reducing its carbon footprint.
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‘I am incredibly happy and honoured to receive this prestigious award. For me, it is not]]></description><pubDate>Thu, 03 Oct 2024 07:00:00 GMT</pubDate></item><item><title>Lindex introduces StyleMe to help its customers discover their personal style</title><link>https://news.cision.com/lindex/r/lindex-introduces-styleme-to-help-its-customers-discover-their-personal-style,c4039403</link><guid isPermaLink="false">cision4902609</guid><description><![CDATA[Lindex launches StyleMe, a new unique online service designed to help customers build a long-lasting wardrobe that reflects their personal style.
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StyleMe is a five-week programme where participants get expert guidance through a step-by-step process to help them define their own unique style. With this innovative service, Lindex aims to solve one of the most common wardrobe dilemmas: having a closet full of clothes but still feeling like there's nothing to wear.

“We know that many people face the common issue of having a full wardrobe but still feeling like they have nothing to]]></description><pubDate>Thu, 19 Sep 2024 07:00:00 GMT</pubDate></item><item><title>Lindex launches innovative functional outerwear for kids</title><link>https://news.cision.com/lindex/r/lindex-launches-innovative-functional-outerwear-for-kids,c4033260</link><guid isPermaLink="false">cision4894271</guid><description><![CDATA[Lindex takes further steps in its commitment to letting kids be kids by launching its new concept Kids Performance Wear and enters the premium segment with innovative functional outerwear. The innovative garments, which are constructed with groundbreaking kinetic design, have a special focus on play, movement and longevity.
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‘Creating clothes that are made for play is a given and letting kids be kids is something we have top of mind throughout the design process. By using kinetic design in the construction of our new collection we have been able to design for movement in a totally]]></description><pubDate>Thu, 05 Sep 2024 07:00:00 GMT</pubDate></item><item><title>Lindex works to combat the stigma surrounding menstruation</title><link>https://news.cision.com/lindex/r/lindex-works-to-combat-the-stigma-surrounding-menstruation,c3988990</link><guid isPermaLink="false">cision4833514</guid><description><![CDATA[That something as natural as menstruation is still an obstacle in everyday life for so many girls and women is something Lindex wants to change. In connection with Menstrual Hygiene Day on May 28, the fashion company highlights the important issue of menstruation. To break the taboo surrounding menstruation and increase awareness and the right to menstrual health, Lindex actively works on the issues in various ways.
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‘Highlighting Menstrual Hygiene Day is important to us at Lindex since the woman and her needs are always in focus for us. Despite the fact that menstruation is a]]></description><pubDate>Tue, 28 May 2024 07:00:00 GMT</pubDate></item><item><title>Continued sales growth for Lindex with strengthened digital share</title><link>https://news.cision.com/lindex/r/continued-sales-growth-for-lindex-with-strengthened-digital-share,c3968564</link><guid isPermaLink="false">cision4805750</guid><description><![CDATA[Today, Lindex presents its interim report for the first quarter of 2024 and reports continued sales growth in both physical stores and digital channels.
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Lindex’s sales during the first quarter increased by 2.7 per cent in local currencies and by 4.0 per cent in SEK. The fashion company continued its growth in physical stores with an increase of 1.8 per cent compared to the same period previous year. The digital sales increased by 8.9 per cent during the quarter, accounting for 22.9 per cent of Lindex’s total sales (21.6 per cent 2023).

‘We continue our good sales growth in the]]></description><pubDate>Fri, 26 Apr 2024 05:38:00 GMT</pubDate></item><item><title>Lindex launches new global concept ‘Underwear for Life’ – captures real life in a short film</title><link>https://news.cision.com/lindex/r/lindex-launches-new-global-concept--underwear-for-life--captures-real-life-in-a-short-film,c3963858</link><guid isPermaLink="false">cision4800840</guid><description><![CDATA[Lindex is taking further steps in its efforts to create inclusive and relatable communication. With its new underwear concept 'Underwear for life,' the fashion company shows life with all its twists and turns, and now launches a short film focusing on women and their needs.
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‘With our new underwear concept, we want to reflect real life, with all its ups and downs, which the receiver can relate to. Lindex has been there for women for 70 years, and our long heritage in underwear has given us unique knowledge about women's bodies. Empowering and inspiring women is the foundation of]]></description><pubDate>Mon, 22 Apr 2024 07:00:00 GMT</pubDate></item><item><title>Lindex releases sustainability report for 2023</title><link>https://news.cision.com/lindex/r/lindex-releases-sustainability-report-for-2023,c3945796</link><guid isPermaLink="false">cision4773774</guid><description><![CDATA[Today, Lindex releases its sustainability report for 2023, reporting on a year marked by volatility, including global conflicts and the climate crisis. Despite these challenges, the fashion company has continued to make significant progress in fulfilling its sustainability promise – to make a difference for future generations.
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‘In 2023, we navigated through a year marked by volatility, from global conflicts to the climate crisis. Yet, among these challenges, governments worldwide are crafting policies, signalling a shift towards more sustainable practices. And some of this has the]]></description><pubDate>Thu, 14 Mar 2024 08:00:00 GMT</pubDate></item><item><title>Lindex reports new record results for the third year in a row</title><link>https://news.cision.com/lindex/r/lindex-reports-new-record-results-for-the-third-year-in-a-row,c3925597</link><guid isPermaLink="false">cision4746447</guid><description><![CDATA[Today, Lindex presents its interim report for the fourth quarter and the full year 2023 and reports new record results for the full year for the third year in a row. The fashion company continues to reach new sales levels, in both local currencies and SEK, and increases its sales both in its physical stores and in digital channels.
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Lindex’s operating result* for 2023 amounted to 1,030 MSEK, which is an increase by 7.2 per cent compared to previous year (961 MSEK 2022). Lindex’s adjusted operating result* for 2023 amounted to 1,036 MSEK, which is an increase by 8.1 per cent]]></description><pubDate>Fri, 09 Feb 2024 06:41:03 GMT</pubDate></item></channel></rss>