Olav Thon Gruppen chose LINK Mobility

Olav Thon Gruppen ASA (OTG) has chosen LINK Mobility AS (LINK), a subsidiary of LINK Mobility Group ASA, as its new partner for providing mobile dialog solutions, for its 107 shopping centers in Norway and Sweden. LINK was chosen after a public tender process.

OTG’s shopping centers are experiencing mobile dialog with customers to be the most effective tool for increasing sale and to achieve customer loyalty. In 2015, mobile dialog will be OTG’s preferred marketing channel. LINK will host and develop the customer clubs, including CRM, mobile, web solution, sms dialog, mobile coupons and databases, of all the shopping centers in the OTG. The solutions are expected to be launched in April 2015.  

OTG and LINK have today signed a letter of intent. The final contract will be signed in January 2015, and will have an estimated yearly value of MNOK 10. The contract will be for 3 years, with the possibility for extension.

For more information:

Siw Ødegaard
CFO
Link Mobility Group ASA
Siw.odegaard@linkmobility.com
Mob: 47 95 75 98 48
Rosenkrantz' gate 9, NO-0159 Oslo, Norway