LIQUI MOLY increases its investment in the UK market
The oil and additive specialist continues to expand its sales team
December 2016 – German oil and additive manufacturer LIQUI MOLY recruits more staff in the UK. This is an unusual step since the company does not normally employ its own personnel in the various countries in which it operates. The UK is an exception. “We see great potential here so we’re investing in a promising future,” says Ibrahim Memis, who is responsible for LIQUI MOLY’s UK operations.
As in most countries, LIQUI MOLY does not have its own subsidiary in the UK but works with independent importers and distributors instead. This is the reason why the company does not normally hire its own staff in the various countries.
But this does not apply to the UK: here LIQUI MOLY started to establish its own sales team this year. The move is already reflected in turnover figures. LIQUI MOLY doubled its sales in the UK in 2016. “This confirms that we’re on the right track with our investment programme,” says Ibrahim Memis. Hence the decision to hire addition staff.
The enlarged LIQUI MOLY sales team supports distributor sales personnel, provides product training and advises garages on how to increase their sales with LIQUI MOLY. It is part of the company’s philosophy not simply to sell products but also to help customers derive maximum benefit from them. This is why LIQUI MOLY offers not just oils and additives but also the relevant accessories and technical equipment.
LIQUI MOLY intends to move forward with its diversification in 2017. “Our aim is to continue to grow in our core business of automotive while at the same time increasing turnover in related segments such as motorcycles and boats”, says Ibrahim Memis. In addition to hiring more staff, LIQUI MOLY is also intensifying its advertising activities.
Brexit has not had any impact on LIQUI MOLY’s investment programme. “These investments are a question of fundamental strategy,” says Ibrahim Memis. “We don't ask what the business environment will do with us – we look at what we can do with the business environment.”
Peter Szarafinski
Leiter Öffentlichkeitsarbeit Ausland
Head of Media Relations International
Phone: 49 731 1420-189
Mobil: 49 151 16207701
Fax: 49 731 1420-82
Peter.Szarafinski@liqui-moly.de
LIQUI MOLY GmbH
Jerg-Wieland-Straße 4 | 89081 Ulm | GERMANY
About LIQUI MOLY
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and care care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company led by owner Ernst Prost sells its products in more than 120 countries and generated 441m euros in sales over the past year.
