Move More, Sit Less, Everyday
LJMU Sport and Exercise Sciences use comedy to convey key healthy lifestyles messages
For many of us, January might mean renewed gym memberships and exercise routines, but could we be missing opportunities to get healthy through everyday activities?
The Physical Activity Exchange (PAEx) research group at Liverpool John Moores University (LJMU) are promoting their research message Move More, Sit Less, Everyday through a new comedy video, showing the dangers of too much sitting and too little movement, and how to make positive lifestyle changes.
Dr Lee Graves, LJMU Lecturer in Exercise and Health Prescription commented:
“Low levels of physical activity and high levels of sedentary behaviour (sitting and reclining with low energy expenditure) are risk factors for several diseases and all-cause mortality. Despite the evidence base on the benefits of bodily movement for physical, mental and social health, a high proportion of children, young people and adults still fail to achieve recommended levels of physical activity.
“Following a competitive process, the Exchange were delighted to work with NHS North West and The Big Comedy Shop to explore the communication of these public health messages via comedy. Under the banner Move More, Sit Less, Everyday, the workshop offered an excellent medium for team building, and films from the day will be used for teaching, research and public engagement.”
The “Let’s Talk Research: Big Comedy Shop Workshop was funded by NHS North West Research and Development (NHS R&D NW), produced with the LJMU School of Sport and Exercise Sciences.
Gillian Southgate Assistant Director of the NHS R&D NW commented:
“NHS R&D NW funded this comedy workshop and film as part of the “Let’s Talk Research” Programme of work. It was designed to support and enable health researchers in the North West to communicate their key messages more creatively so that they reach a wider audience more effectively and ultimately improve patient care. The film really captures and communicates the key messages and is one of the best workshops we have done with comedy. The film will be posted on our website and also on YouTube and sent out to a range of our key stakeholders.”
Two films were produced from the day, and can be viewed on the Physical Activity Exchange homepage: