DAILY deals popularity shows little sign of slowing down in 2012, after LivingSocial announced the number of vouchers sold had almost doubled when compared to the previous year.

The social commerce provider, which helps connect local people with local businesses, sold more than 330,000 vouchers in the UK between January and March, almost twice the 167,937 figure recorded for 2011.

Since January 2011, LivingSocial has sold over 1.4 million vouchers in the UK; helping members save well in excess of £50 million, on a variety of experiences and products from spa treatments and fine dining, to 3D televisions and fitness classes.

Peter Briffett, the Managing Director of LivingSocial UK and Ireland, spoke of his satisfaction at the increase: “Over the last 12 months we have been rapidly expanding to offer membership to more UK consumers, and it is fantastic to see that the popularity of people trying LivingSocial, and discovering more about where they live, shows no signs of slowing down.”

The daily deals giant recently announced further expansion in the UK, launching in Birmingham and Leeds, bringing the total number of UK markets LivingSocial operates in to almost 50.

This expansion has also allowed the number of deals being offered by LivingSocial to increase; almost 3,000 deals were completed during the first quarter of 2012, with restaurant deals, health and beauty, and entertainment offers ranking amongst the most popular.

“We are constantly reviewing our offers to ensure we meet our members’ needs.  However we enjoy the random surprise and delight element that LivingSocial offers members – and that is why one day you’ll log on and see a teeth whitening offer and the next, a zombie experience,” said Briffett.

Top three most popular LivingSocial deals to date:

  • 30,000 - £15 Marks and Spencer gift cards for £7
  • 18,009 – two tickets to any film, at any time, at Cineworld cinemas for £8
  • 13,000 - £20 to spend at HMV online for £10

A recent survey by the Daily Deals Summit Europe, found that £292m was spent by UK consumers on daily deal websites during the second half of 2011.




To arrange an interview with Peter Briffett, Managing Director of LivingSocial UK and Ireland, please contact Richard Wilson, PR Executive, on 020 7421 2804.



LivingSocial helps people around the world find, share and enjoy great local deals and new experiences.  Through daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services each day at savings of 50 per cent or more.  With a range of products for different interests, like Families, LivingSocial helps delight members with the perfect deal for them. 

Other services include LivingSocial Escapes, which features easy ‘holidays in a box’ to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores and businesses.  LivingSocial works with each merchant partner to create customised marketing solutions that attract and retain loyal, long-term customers.  Based in Washington, D.C., LivingSocial has more than 60 million members in over 20 countries worldwide.


About Us

LivingSocial offers daily deals on handpicked experiences that can be shared with friends. Our mission is to add surprise to every calendar. So we dig deep, pursuing both the things that define a place and the undiscovered jewels. We design total experiences that bring an adventurous, loyal new following to local businesses. Innovation and imagination have made LivingSocial the fastest-growing company in the social-buying category. We satisfy cravings for the new and different at significant savings. LivingSocial means living with real connection. We shape social lives.