TouchDown Marketing, the Brand Dating Agency ensures Monkey business for Chessington theme park!
A well-known theme park has announced a new kind of venture involving monkey business! Chessington World of Adventures has linked up with the Good Natured Limited smoothie brand Happy Monkey, to provide a strong marketing offer in a match facilitated by TouchDown,The Brand-Dating Agency ™.
A 2-for-1 offer for admission to Chessington World of Adventures features on Happy Monkey’s 4-pack boxes of Kids Smoothies to all retailers.
This best in market offer will run until at least October 2010 and features in a front-of-box flash plus full details on the side of the box. Inside are two data-capture vouchers for customers to redeem.
Chessington World of Adventures opened as a theme park and animal adventure park in 1987. It now has a total of 27 rides and attractions at, suitable for everyone from tiny tots to experienced theme park fans, as well as over 1,000 animals and a SEA LIFE centre. New for this year is the KOBRA, a spinning disc ride that rockets through the air on a 90m track at a dizzying 43mph!
The Good Natured and Happy Monkey brands are promoted as offering health and well-being. Happy Monkey is positioned as an all-natural product – GMO and pesticide-free, with no artificial colours, flavours, sweeteners, flavouring or preservatives – developed for children aged from pre-school to 13. Their 24- to 40-year old mums are the target market and make an ideal co-promotional match for Chessington’s family orientated customers.