Krazy Horse opens ‘awesome’ new car and motorcycle showroom with custom photo exhibition

motorcycle hub for global customs, clothing, coffee and events opens second  ‘boys-toys’ showroom just two years on from major venue opening with stunning  photography exhibition by motorcycle enthusiast and custom bike builder Merry Michau

Krazy Horse, the Suffolk-based custom motorcycle dealership, has opened a second multi-dealership opposite the company’s main motorcycle destination venue on Lark Valley Business Park where it is showcasing three premium motorcycle and car brands from the UK and the US.  The new site at Lamdin Road had a VIP evening to celebrate the new facility attended by over 100 invited guests (28 February) and opened its doors to the public the next day.

The new dealerships include The Morgan Motor Company founded over 100 years ago in the UK by Henry Morgan, and from the US, Victory Motorcycle , and Indian® Motorcycle founded in 1901 – America’s first motorcycle company.  The 6000 sq ft showroom is displaying truly head-turning and iconic cars and bikes including Classic Morgans, Aero Morgans; Victory’s muscle cruisers, baggers and touring motorcycles; and the Chiefs, Chieftains and just-launched Scouts from Indian® Motorcycle, both legendary motorcycle brands from America.

In addition to cars and motorcycles the multi-dealership includes accessories and clothing from each of the brands.  The Morgan Motor Company, based in Malvern, craft over 1300 cars for its customers each year.

Speaking about the opening, Krazy Horse MD Paul Beamish said:  ‘We are delighted to now be a flagship main dealer for Indian, Victory and the Morgan Motor Company - and many other top world brands too - all creatively displayed in next-door venues. We can guarantee that we have something for everyone with a passion for motorcycles and classic cars.   We don’t just want customers to visit, we want them to be astounded at what there is to see – we believe that everything they can imagine is real.’

To coincide with the new venue opening, Krazy Horse is staging an exhibition of photography by the highly-acclaimed professional photographer, motorcycle enthusiast and custom builder Merry Michau

Her passion for classic motorcycles is clear, she admits: ‘I’m a woman in a man’s world.  At seven my dad brought my brother a monkey bike and me a pony and all I can remember thinking was I want the bike not the pony , and the rest is history.  I’m from a long line of bikers so you could say it’s in the blood.’ Her stunning photography focuses on dimly lit bike sheds where decay is depicted as beauty which is then transformed into custom excellence.  The work she captures is gritty, brilliantly-contrasting but above all real-life.  See more at www.merrymichau.com

The Krazy Horse main site features the Rockers Café and Bar , a collaboration with the world-famous bike and car destination venue and meeting-place, Ace Cafe London .  The main facility is located at Empire House, Lark Valley Business Park and the new Krazy Horse showroom is located opposite (behind the Cecil & Larter Volvo Dealership). 

The main venue boasts a collection of unique street-machines, including ranging from luxury Japanese Zero Engineering ‘Samurai Chopper’ bikes to racing Patons and Zaeta Motorcycles from Italy, the heritage ®Norton Motorcycles brand which is now manufactured at Donnington Hall and re-launched in the UK and US, handcrafted Krazy Horse dream-custom motorcycles, and the most recently announced additions to the range Avinton Motorcycles from France and A Chopper .

Krazy Horse, which has developed a worldwide reputation for building custom bikes, was started by Paul Beamish as a hobby, but when he couldn’t get the parts he needed locally he established a shop that has continued to expand since opening  in 1996. 

Clothing brands available from the new destination petrol venue, cafe and outlet include Belstaff, Red Wing Shoes, Levi’s, Levi’s Vintage Clothing, Dickies, Draggin, Roland Sands, Jofama, Deus, Davida, Premier, Roof and Hedon.

Victory Motorcycles start at under £9000. Custom motorcycle costs start at under £20,000 and hand built Morgan cars from just over £30,000. For further details visit www.krazyhorse.co.uk , www.krazyhorsemorgan.co.uk , www.krazyhorseIndian.co.uk , www.krazyhorsevictory.co.uk or see Krazy Horse on facebook and twitter.

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Further information: Paul Beamish @ Krazy Horse on 01284 749645 or paul@ravenwood.co.uk or mobile 07989 561 718 or Alison Baker @ Madhouse PR on 01284 830321 or madhousepr@aol.com   or mobile 07771 658 612.

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‘We are delighted to now be a flagship main dealer for Indian, Victory and the Morgan Motor Company - and many other top world brands too - all creatively displayed in next-door venues. We can guarantee that we have something for everyone with a passion for motorcycles and classic cars. We don’t just want customers to visit, we want them to be astounded at what there is to see – we believe that everything they can imagine is real.’
Speaking about the opening, Krazy Horse MD Paul Beamish said: