MARIMEKKO SHOWS AT THE STOCKHOLM FASHION WEEK ON 28 JANUARY 2013
1/16/2013 2:00 AM EST
Marimekko Corporation
Press release
MARIMEKKO SHOWS AT THE STOCKHOLM FASHION WEEK ON 28 JANUARY 2013
Marimekko Corporation, Press release 16 January 2013 at 9:00 AM
Marimekko brings its unique design point of view to the top fashion week of
Scandinavia. The Finnish fashion and design house shows the autumn/winter 2013
fashion collection “Art of Print Making – Colour for a Season”, led by Head of
Fashion Design Noora Niinikoski, to the local and international media and
industry professionals at the Mercedes-Benz Fashion Week of Stockholm on Monday
28 January.
Marimekko aims to become one of the world’s most fascinating fashion and design
brands. As continuation to the previous presentations in conjunction with the
fashion weeks of New York in September 2012 and Tokyo in October 2011,
Marimekko shows this time in the capital of Nordic fashion, Stockholm.
Scandinavia is one of the company’s key market areas, almost like an extension
to the home market of the Finnish fashion and design house. With this show,
Marimekko will also support the existing 12 stores in Sweden, Norway and
Denmark as well as the expansion in retailing in Sweden this coming spring: the
company already has e-commerce in the United States and Finland and next the
online expansion takes place in Sweden. In addition, the sixth Marimekko store
in Sweden opens in one of the country’s biggest shopping malls, Täby Centrum
close to Stockholm.
“I am super excited to show our distinctive fashion, stemming from bold colours
and patterns, on the top catwalk of Scandinavia. The Marimekko autumn/winter
2013 collection “Art of Print Making – Colour for a Season” reflects seasonal
changes of the surrounding world. Autumnal weather patterns reveal aspects of
intriguing beauty: highlights of colour against a grey background. Our design
team was inspired by the clean geometry of the 1920s and 1930s art and its
similarity with primitive folk art, and exuberant autumnal gardens. The
designs, combining calm tones and vibrant accent colours, reflect a
contemporary interpretation of Marimekko’s core – the art of print making”,
says Noora Niinikoski, Marimekko’s Head of Fashion Design.
Marimekko’s autumn/winter 2013 fashion show takes place at the Mercedes-Benz
Fashion Pavilion in Kungsträdgården park in central Stockholm on Monday 28
January at 1:00 PM.
For more information about the Mercedes-Benz Fashion Week in Stockholm, please
visit: www.mbfw.se
MARIMEKKO CORPORATION
Marketing Communications
For further information and interviews, please contact:
Maarit Heikkilä, PR Manager
Tel. +358 9 758 7321
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Key media
Marimekko is a Finnish textile and clothing design company renowned first and
foremost for its original prints and colours. The company designs and
manufactures high-quality household goods ranging from interior decoration
textiles to tableware as well as clothing, bags, and other accessories. When
Marimekko was founded in 1951, its unprecedented printed fabrics gave it a
strong and unique identity. Marimekko products are sold in about 40 countries.
In 2011, sales of the company's brands were some EUR 170 million with net sales
of EUR 77 million. At the end of the year, there were 90 Marimekko stores. The
key markets are North America, Northern Europe and the Asia-Pacific region. The
Group has about 500 employees. Marimekko's shares are quoted on NASDAQ OMX
Helsinki Ltd. www.marimekko.com