Millers Oils launches revolutionary new bottle design to worldwide market at Automechanika Frankfurt
Flowcontrol® bottle drives 95% year-on-year sales increase
Frankfurt, Germany – Specialist oil developer and producer Millers Oils is launching its Flowcontrol® bottle, to worldwide markets, at Automechanika, Frankfurt (16-20 September 2014). The container’s easy-pour mechanism revolutionises bottle design by enabling the user to control oil flow, without the use of a funnel, preventing contamination and spills. Through Millers Oils’ two selected distributors, the bottle has driven an incredible 95 percent year-on-year sales increase since its UK launch in June.
The design follows Millers Oils’ recognition of the increased usage of 5L bottles due to the complexity of automotive lubricants, which has led to garages having to stock 15 or more engine oils. After consultation with garages, Millers Oils identified the issue of customers returning their cars after a service due to smoke from spilt oil, which the innovative new Flowcontrol® addresses by enabling the technician to control the flow of oil more easily.
“We have seen oil varieties expand and the price of crude oil rise significantly over recent years, increasing garages’ investment in stock considerably,” says Mark Berry, Business Development Manager - Automotive, Millers Oils. “Twenty years ago a garage may have only stocked three or four drums of oil, each containing a different grade, now a garage has to stock 15 or more varieties, typically in 5L bottles, which necessitates the use of funnels. The easy-pour bottle allows technicians to control the flow of oil, preventing spillage which can cause smoke, a sickly smell and lead to customer returns. The new mechanism also reduces the risk of contamination that can occur when using funnels, mitigating the risk of damage to components.”
The complexity of oil grades is not limited to engine lubricants, but has also affected the number of gear oils garages need to stock, increasing the figure by a factor of four. This diversification means that further lubricant training and technical support is becoming a necessity for garages and their suppliers to prevent contamination or the use of incorrect oils, which can be costly for both the customer and the garage. Using contaminated engine oils can cause expensive issues such as turbo failures, or clogged DPFs, costing the garage large sums to fix. Millers Oils currently provides a technical support line and online look-up service for garages, their suppliers and customers. The company will also be introducing training events and workshops in the near future to provide the technical support the aftermarket requires.
“Due to the development of automotive oils over recent years an improved knowledge of the market and technology is now required by garages and their suppliers, to avoid expensive mistakes,” says Berry. “We aim to provide these professionals with the technical support they require as quickly as possible through our support services and training, allowing them to find the right grade of oil quickly and efficiently.”
Following the launch the Flowcontrol® bottle will be available worldwide across the Millers Oils range of premium engine oils.
About Millers Oils
Millers Oils was founded in 1887 by John Watson Miller, and since then the company has displayed a talent for innovation and industry firsts. It was the first to offer diesel specific engine oil for cars and continues to push boundaries to earn its place as a world leader in the technology of low friction. In January 2012, Millers Oils launched nanotechnology engine oils. When tested against a competitor’s oil of the same viscosity, Nanodrive recorded 40% lower friction at operating temperatures of 80°C, with significantly improved film strength. Millers Oils uses the expertise gained in motorsport and performance car development to ensure it remains a leader in automotive and commercial vehicle oils and a broad range of industrial lubricants.
Leanne Barton at Market Engineering
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