New Audi A4 Benefits From OE-fitted Zero-Copper Ferodo® Eco-Friction® Brake Pads

Federal-Mogul OE Eco-Friction technology is approved and fitted by leading vehicle manufactures

November 18th, Bradford, UK… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), announced today that Ferodo® Eco-Friction® brake pads are OE-fitted on the New Audi A4. Audi is the latest major vehicle manufacturer to adopt Ferodo’s environmentally-friendly technology on their braking platforms, following Mercedes’ OE-fitment of Eco-Friction pads on its most recent C-Class application.

As a braking pioneer, Ferodo will bring this OE-approved ecological technology into the Aftermarket with a full range of low- and zero-copper Eco-Friction brake pads. The range will cover 90% of the existing premier range, and by the beginning of 2016, this figure will rise to 95% coverage. Customers and installers will enjoy the latest OE technology when making their brake replacements, knowing that the pads are greener for the environment as well.  

Not only is the range better  for the environment with less copper, heavy metal content and lower emissions dust, latest tests have shown that Eco-Friction pads also provide significant stopping improvements over traditional copper-based components: an Eco-Friction-equipped Mk6 Volkswagen Golf, for example, benefits from a 10% reduction in stopping distance from 100km/h.

“The backing of Eco-Friction from major vehicle manufacturers, such as Audi and Mercedes-Benz, validates the extensive research and development work carried out by Ferodo,” said Silvano Veglia, Product Director, Braking, EMEA Aftermarket, Federal-Mogul Motorparts. “Eco-Friction proves that with significant investment, ecological solutions do not have to come at the expense of safety, performance or durability. Ferodo has developed a solution to low- and zero-copper legislation ahead of its implementation that vehicle manufacturers are confident in committing to, which enhances the commercial appeal of their model range.”

As a ground-breaking developer of the latest brake technologies, Federal-Mogul invested five years of intensive research and development with over 150 engineers testing more than 1500 raw materials to help identify, specify and develop a new copper-substitute combination for its Eco-Friction range. Federal-Mogul will offer technical support information to garages and distributors as part of the aftermarket launch, ensuring that the performance and environmental advantages of Eco-Friction can be experienced by as many customers as possible.

About Federal-Mogul

Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.

Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.

Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20**the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers. The company’s aftermarket brands include BERU®* ignition systems; Champion®spark plugs, wipers and filters; AE®, FP Diesel®, Goetze®, Glyco®, Nüral®and Payen®engine products; MOOG®steering and suspension parts; and Ferodo®, Wagner®, Beral®, Necto®, Duron®, Jurid®, Stop®and Abex®brake products.

Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.

Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 people in 34 countries. For more information, please visit www.federalmogul.com.

*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
** All other trademarks shown are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.

###

CONTACT:               
Richard Doherty at Market Engineering
+44 (0) 1295 277 050
richard.doherty@m-eng.com

ASSETS:
Assets can be downloaded from our newsroom without registration.
Alternatively please contact: anthony.hornsby@m-eng.com 
To download this release as a PDF please click here.

About Us

Market Engineering is Europe’s leading specialist marketing communications agency for the automotive technology sector. Founded in 1990 we have a track record of driving client reputation, sales growth and brand value that spans more than twenty years. Our team of qualified engineers and experienced communication professionals provide a unique level of technical accuracy, market understanding and sector-specific expertise that is unmatched by less focused agencies. Additionally, our approach is always strategic and marketing driven. Basing all our public relations and marketing communications activities on this essential foundation allows us to develop compelling and contagious messages and then accurately, powerfully and cost-effectively communicate them. Our clients comprise many highly respected global organisations including: Vehicle manufacturersTier-1 and 2 automotive suppliersAftermarket component and service providersMotorsport teams, manufacturers and suppliersEngineering consultanciesProviders of specialist automotive products and services including logistics and recruitmentWe are proud to say that many clients have been with Market Engineering for more than a decade, a strong testament to the quality of our work and our commitment to continuous improvement.

Contacts

Subscribe

Media

Media