ZeroLight™ announced as Visualisation Partner to AUDI AG

23 June, 2015 – Gateshead, UK - Real-time 3D visualisation specialist ZeroLight today announced that it is working with AUDI AG on range of visualisation projects which are set to benefit from their revolutionary real-time 3D capabilities.

The projects, which include next generation and cutting edge display technologies, will all be served by ZeroLight’s cross-platform real-time 3D visualisation technology.

Darren Jobling, ZeroLight CEO, believes that his company’s suite of technologies will transform the automotive industry.  “ZeroLight is generating enormous interest as we enable a richer and more engaging buying and selling experience” said Jobling.  “Audi revolutionised the car purchasing process with the launch of their innovative Audi City dealerships and we’re very proud to be supporting them build on that success.”

ZeroLight enables a premium car configuration experience with a level of interaction that was previously unobtainable.  “By providing a solution that uniquely delivers graphical fidelity, a high frame rate and a rich feature set ZeroLight delivers a compelling customer experience that leads to  increased sales and higher specification purchases”, said Jobling.

About ZeroLight
ZeroLight is the world’s most advanced car configurator solution. Proprietary real-time 3D visualisation technology drives a live, interactive scene of the car configurable to any specification. ZeroLight is used in flagship stores, dealerships and online as an omni-channel configurator solution for showcasing model range, configuration and design to promote higher specification purchases and increased sales.  With industry leading graphics, frame-rate and feature set ZeroLight leads the way in the development of real-time applications for retail, design and web.


Paul Chadderton at Market Engineering
T: +44 (0)1295 277 050

Jason Collins, ZeroLight Marketing Director
T: +44(0) 191 485 0505


About Us

Market Engineering is Europe’s leading specialist marketing communications agency for the automotive technology sector. Founded in 1990 we have a track record of driving client reputation, sales growth and brand value that spans more than twenty years. Our team of qualified engineers and experienced communication professionals provide a unique level of technical accuracy, market understanding and sector-specific expertise that is unmatched by less focused agencies. Additionally, our approach is always strategic and marketing driven. Basing all our public relations and marketing communications activities on this essential foundation allows us to develop compelling and contagious messages and then accurately, powerfully and cost-effectively communicate them. Our clients comprise many highly respected global organisations including: Vehicle manufacturersTier-1 and 2 automotive suppliersAftermarket component and service providersMotorsport teams, manufacturers and suppliersEngineering consultanciesProviders of specialist automotive products and services including logistics and recruitmentWe are proud to say that many clients have been with Market Engineering for more than a decade, a strong testament to the quality of our work and our commitment to continuous improvement.