Alfred Dunhill 2015 'Gifts & Games' Campaign by creative agency Meri
PRESS RELEASE - London, 4th December 2015
London-based creative agency Meri share their 'Gifts & Games' campaign for heritage tailoring house Alfred Dunhill.
THE 'GIFTS & GAMES' CAMPAIGN
Inspired by card tricks and traditional board games from the Dunhill archive, Meri worked on the concept and art direction of the 2015 Alfred Dunhill ‘Gifts & Games’ campaign - comprised of a short fashion film and a forty-eight page printed catalogue.
In the film, we see accessories and trinkets transform from one to the other in a seamlessly choreographed hand movement piece. To create consistency across the campaign, the catalogue plays on the same theme by placing contrasting imagery of products, hands and games side by side.
Both showcasing the brand with a sophisticated but playful nod to the season.
View the short film here: Dunhill 'Gifts & Games' Film
Download the images here: Dunhill 'Gifts & Games' Catalogue
ABOUT MERI
Meri is a creative agency with an innovative approach to contemporary media communication; offering a fully integrated range of services across Art Direction, Graphic Design, Editorial and Digital for the worlds of luxury, fashion and technology.
Their wide range of expertise covers film, print, online, mobile and in-store experiences, creating unified brand messages to truly engage customers in today’s fragmented landscape.
Clients Include: Gucci, Balmain, Hermès, Purple Magazine, Dunhill, Dior, Diesel, Stella McCartney, POSTmatter, Paco Rabanne, Comme des Garçons, Salvatore Ferragamo.
Credits
Photography: Cyrille Robin
Film Director: Joshua Stocker
Set Design: Sarianne Plaisant
Production: Matter (matterproductions.com)
Art Direction & Graphic Design: Meri (merimedia.com)
(Creative Director: Benjamin Grillon, Art Director: Aurélie Michaud)
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