Kemiart forerunner award for innovative brand packaging won by Calzados Trueno & Cartonajes Santorroman of Spain
M-real Corporation Press release 1 October 2009 at 10:30
M-real Consumer Packaging has presented the Kemiart Forerunner Award 2009 to
Calzados Trueno, the Spanish producer of high quality safety footwear, and its
corrugated packaging supplier, Cartonajes Santorroman. The prize was presented
for Trueno's safety shoe boxes and table-top display, both of which used
Kemiart Graph coated white top kraftliner.
Risto Auero, VP Sales, Linerboards & Speciality papers, in M-real, explained
the judges' decision: “The shoe box and the display reproduce the brand image
of Trueno brilliantly, and differentiate Trueno's safety footwear from the
global competition. The shoes weigh over two kilos a pair, requiring strength
and durability in both boxes and the display. The packaging also requires less
space during transportation and warehousing, and is easy to disassemble and
Calzados Trueno are delighted with the award, which is a tribute to the results
achieved by Santorroman. Its new high range product line needs to be supported
by both high quality boxes and display units that can convey the message of the
advanced products and design. The environmental aspects from production
through warehousing, transportation and to disposal also have to be taken into
The Trueno shoe box is a one piece structure designed without any need for
clamps or glue. When the sheet is folded it forms a three-panel side wall that
provides strength to support a stack of the same boxes. The display is easy to
assemble and has very low unit cost compared to those made from metal or
plastic. It is light and cost-effective to send by post to retailers.
Both the shoe package and display are challenging printing jobs, because of the
large size of the printing area, and with a demanding print design combining
both solid and screen printed black areas. A streaked aluminium surface effect
printed across the flute direction also increased the difficulty of the
printing. Santorroman was able to produce excellent results by using Kemiart
Now presented for the eighth time, the Kemiart Forerunner Award is open to
companies in the industry for innovative brand packaging using M-real's Kemiart
coated liners. Entrants must have developed new end-use applications for
coated liners or created packaging designs that add value to branded products.
Award-winning companies are those that recognise the power of packaging and the
importance of combining an effective graphic message with accurate colour shade
NOTES TO EDITORS:
The full range of Kemiart liners, available globally through M-real's sales and
logistics network, includes:
Kemiart Graph (115-250 gsm): a coated white top kraftliner for flexo, offset
and screen printing. Specially developed for flexo preprint, high-quality flexo
postprint and offset, Kemiart Graph enables the printing of half-tone pictures
and colours with excellent gloss and colour density.
Kemiart Lite (130-200 gsm): a coated white top kraftliner suitable for flexo
printing. Kemiart Lite has high converting productivity and enables the
postprinting of half-tone pictures with good gloss and colour density.
Kemiart Ultra (135, 175 gsm): a coated white top kraftliner especially designed
for high quality in-line and conventional flexo postprint. Excellent total
productivity in corrugating and printing.
Kemiart Brite (110-200 gsm): a white top kraftliner suitable for flexo printing
with high strength even in low basis weights and strength stability in
different climates. Ideal for retail packages with large colour-printed areas
and line pictures requiring excellent contrast.
Link to photo:
Persons in the image: Upper row from the left Leena Yliniemi, Tiina-Liisa
Salomaa, Hannu Komokallio, Risto Auero and Fernando Martin (M-real), lower row
from the left Jesus Perez Osma and Javier Escribano Mateos (Santorroman) Pedro
Basoco Garrido and Alicia Marrodán Uribe (Calzados Trueno) and Angel Abad
For further information please contact M-real Consumer Packaging:
Ritva Mönkäre, Marketing Manager
Mobile: +358 (0)50 598 7012
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.