Metsä Board to showcase its SkinCare 2.0 gift box design at PCD 2018
Metsä Board Corporation press release 23 January 2018
PCD – Packaging of Perfume Cosmetics and Design – Paris, 31 January – 1 February Stand number K20
At PCD 2018 Paris, Metsä Board will present its product portfolio of premium fresh fibre paperboards and latest developments in its packaging design innovations under the ‘PackageLab’ concept.
Metsä Board will introduce its SkinCare 2.0 cosmetic gift box design which was recently named ‘Champion of Packaging Printing, Paper Packaging’, at the 29th Hong Kong Print Awards. Created by Metsä Board’s packaging design team, the new SkinCare 2.0 gift box demonstrates a more environmentally friendly packaging design through the use of lighter weight paperboard materials and the elimination of the plastic wrap. In addition, each box design offers a unique opening and reclosing experience combined with maximum runnability performance on automated packaging lines.
Under the ‘PackageLab’ concept Metsä Board will provide inspiration and ideas to demonstrate the innovative use of materials and design. Also, at PCD Paris visitors will be able to experience how the latest Augmented Reality (AR) technology contained within the Arilyn-app helps transform the physical world into a virtual experience. By scanning the Arilyn icon the app will reveal related content in an inspirational format.
Visitors will also be able to find out more about the Better with Less – Design Challenge. This international packaging design competition, organised by Metsä Board, aims to find new packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
At PCD’s Innovation and Technology theatre on 31 January at 3pm, Cyril Drouet, Design & Innovation Director Metsä Board, will present; ‘Innovative Skincare 2.0 box design with eco-conception and sustainable production.’
For further information:
Sophie Fily, Marketing Communications Manager
E-mail : sophie.fily(at)metsagroup.com
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 4.7 billion in 2016, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.