Metsä Tissue continues expanding its activities in Russia

29/10/2008

Metsä Tissue continues expanding its activities in Russia 

The positive development of the Russian economy, a modern retail trade and the
demand for higher standards of comfort have encouraged Metsä Tissue to expand
the company's business from exports to local production. “The start-up of local
converting operations near Moscow is an important strategic step for Metsä
Tissue - we also aim to develop our brands and business further in Russia,”
comments Hannu Kottonen, CEO. 

The inaugurated converting plant consists presently of two production lines.
The first line, dedicated for the Away-from-Home products, was started in May
2008 and was quickly followed by the installation of the second line for the
company's consumer products. The first consumer products were converted on the
new line in August. 

Thanks to local converting in Russia, today Metsä Tissue manufactures most of
its products locally under the brands Lambi, Mola and Katrin. The brands stand
as a guarantee for high quality and reliability - something the Russian
consumers are already familiar with. In practice, local converting also means
enhanced product availability, shorter transport distances and thus a smaller
environmental footprint. 

Metsä Tissue's export business to Russia began at the beginning of the 1990s
and in 2006 Metsä Tissue LLC was registered as a local company. Today, Metsä
Tissue LLC consists of a sales office in Moscow as well as warehousing,
distribution and converting operations in Naro-Fominsk, 70 km from Moscow. The
company employs about 70 people and aims to increase the number of employees in
the near future. 

Both the Lambi and Mola brands are aimed towards consumer sectors with a
product family including bathroom tissues, household towels, tissue
handkerchiefs and facial tissues. Lambi is the market leader in the premium
segment in the Nordic countries and has a strong market position in Russia.
Mola represents good quality for mainstream consumer segments offering a wide
product family for every household. 

Katrin, the well-known Away-from-Home brand, meets specific hygiene, health and
comfort demands from professional hygiene requirements in the health care,
industrial, food service and office sectors to public washrooms. Through its
dispensing systems, compatible tissue papers and hand towels, air fresheners
and waste bins, Katrin can meet any Away-from-Home need. The brand has a unique
“Less is More” concept for saving work, costs and, of course, the environment. 

For more information, please contact;

Hannu Kottonen, CEO
Tel: +358 1046 54959
Mobile: +358 500 532 235
E-mail: hannu.kottonen[at]metsatissue.com

Paavo Liestalo, SVP, Consumer Northern Europe and Russia
Tel: +358 1046 55148
Mobile: +358 50 325 2378
E-mail: paavo.liestalo[at]metsatissue.com

Kari Muttilainen, SVP, Away-from-Home business
Tel: +358 10 469 4563
Mobile: +358 500 634 906
E-mail: kari.muttilainen[at]metsatissue.com

About Us

Metsä Tissuewww.metsatissue.com With its high-quality tissue and cooking papers, Metsä Tissue makes life more comfortable for consumers, customers and end-users every day. Metsä Tissue is a leading tissue paper products supplier to households and professionals in Europe and the world’s leading supplier of baking and cooking papers. Our main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, we employ a total of about 2,700 people. Our sales in 2016 were EUR 1 billion. Metsä Tissue is part of Metsä Group.

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