New, soothing Serla Herbal Sensitive launched
Rounding out a range of specialty tissue products, Metsä Tissue has launched a
new, extra-gentle toilet tissue that combines ancient herbal remedies with
state-of-the-art environmental performance.
Containing vitamin B5, chamomile, sage, fennel, rosemary and witch hazel, the
herbal balsam in Serla Herbal Sensitive makes it softer, silkier and
extra-soothing on sensitive skin. The three-ply paper is durable and made of
recycled fibre. The product has been awarded the prestigious Nordic Swan label.
“Serla Herbal Sensitive is a completely new type of product on our tissue
shelves. It caters for consumers who value their well-being and demand superior
quality and comfort, without sacrificing naturalness and environmental
friendliness,” says Brand Director Markus Reivala.
Serla Herbal Sensitive is sold in eight-roll packages, priced at 3.70-4.00
euros each. The product has been available at retail outlets across Finland as
With its high-quality tissue and cooking papers, Metsä Tissue makes life more comfortable for consumers, customers and end-users every day. Metsä Tissue is a leading tissue paper products supplier to households and professionals in Europe and the world’s leading supplier of baking and cooking papers. Our main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, we employ a total of about 2,800 people. Our sales in 2017 were EUR 1 billion. Metsä Tissue is part of Metsä Group.