New Magic Lens Cap Will Help Create Perfect White Balance

Kickstarter Launches Today With Tools to Help Photographers Stay True to Their Colors

(Koblenz, Germany) – globellColor, a leading maker of monitor calibration software, is taking its mission of helping photographers find their true colors to the next level with an ingenious, one-of-a-kind lens cap that will double as a “white-balance card.”

The German company is introducing its Magic Lens Cap today on Kickstarter. The lens cap will come in four popular thread sizes, with one side of the cap having areas that are white, non-reflective black and 18 percent gray. By taking a test image with the subject holding the Magic Lens Cap, the photographer will later be able to use image of the lens cap to make the perfect white balance adjustments during post processing.

Backers will get special Kickstarter pricing and the chance to bundle the Magic Lens Cap with the company’s signature monitor calibration software and a special stand for the optical sensor that is used to calibrate color monitors. They will also have the chance to bundle the Magic Lens Cap in all four thread sizes: 52mm, 58mm, 67mm and 77mm.

The special stand also represents a major advancement because it allows the sensor to sit away from the monitor so that it not only measures light emanating from the screen but also reflections and ambient light. Other brands with this “distance measurement” feature are priced thousands of dollars higher.

The combination of the Magic Lens Cap, sensor stand and the color calibration software will allow photographers to create virtually perfect, true-to-life images in the simplest workflow imaginable.

To see the Kickstarter campaign, go to

For sample product images, go to

Joe Newman at and 1 202-445-1391